2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Hip Hop’s Culture Of Entrepreneurship

#sxsw #nextstage


The Hip Hop Entrepreneurial Spirit affectionately known as "The Hustle" has elevated Hip Hop from a back room subculture to a world changing phenomenon.

Breakbeats, once only heard on underground mix-tapes now provide the literal baseline for commercials, advertising every product from soft drinks to aspirin.

Hip Hop artists not only headline sold-out concerts at Madison Square Gardens, but also feature films replete with A-list actors, and their own film and tech companies.

At the heart of this invasion of mainstream is the irrepressible, resourceful, and often underestimated, "original hustler," the Hip Hop Executive.

Attend this panel discussion to learn how the pioneers of the executive hustle brought their unique culture to boardroom, impacting the world in the process and how to successfully apply their time-tested principles to any worthy endeavor.



Annie Lin

Sr Counsel


Annie Lin is a San Francisco-based attorney who works at the intersection of entertainment, media and technology. Since 2010, Annie has been practicing with Brave Noise Legal, providing legal and entertainment counsel to enterprises and creators in music, film, advertising and mobile/interactive media.

As production counsel and music supervisor for film and television, Annie’s credits range from narrative features to documentary films, including recent titles "Rising From Ashes", "Marwencol", "Copyright Criminals", "Jack and Diane" and "Cartoon College." Prior to moving to Bay Area, Annie helped launch the licensing division of The Orchard, a digital distributor of music and film. As director of creative licensing, she was instrumental in building the company’s creative licensing ventures and establishing the business as a major player in the synchronization licensing space. Her music placements can be seen in numerous films, television shows, advertisements and interactive media projects, for brand properties such as Target, British Airways, Lexus and Crayola, and programs including “The Wire”, “Dexter” and “CSI:Miami”.

Annie collects 78's and is a co-founder of the San Francisco Mixtape Society.

Dan Charnas


NYU/Clive Davis Institute

Guy Primus

Managing Dir

Thrillerdome Ventures


James Lopez

SVP of Production

Screen Gems-Sony Pictures Ent


Mykel Mitchell


Heatwave Interactive

President and former Senior Vice President of Biz Dev for Heatwave Studios, Producer of HBO's Entourage "Ari Gold" app, Co creator of Platinum Life Street featuring Jamie Foxx & Platinum Life Country presented by CMT!...with additional business development and media-related responsibilities. In addition to being a published author, he is co-founder and silent partner of Mixmonsta.com, a music software company. Mykel’s executive background includes time as vp of marketing at Madwaves USA and vp of [S]Affiliated, a media company he co-founded with partners Wesley Snipes and Marc Gerald. A 15-year record industry veteran, Mykel has utilized his expertise in the following areas: co-creation of several and editing of all [S]Affiliated novels; budget construction; negotiating deals with Def Jam, PNB, Saucony, Motown Records, and various authors; chief liaison between [S]Affiliated and the following companies: Amen Ra, Narvarre distribution, and Def Jam; and executive in charge of A&R for the soundtrack of[S]Affiliated's/Def Jam’s first release, STREET SWEEPER. Mykel's record industry experience includes, but is not limited to: retail, marketing and promotion, and product management at indie labels, such as Wild West/American/Warner Brothers, Polybeat/Virgin, and TWISM(Shaquille O'Neal's label)/Interscope). Mykel’s other media experience includes executive producing the Greg Mack Show (the first all hip hop show in the world!) on radio station KDAY, co-hosting/producing the top-rated, hip hop show at Soundbreak.com, and co-founding and running his own publishing imprint, TRUE INK/INGRAM. Mykel has also served as literary agent for the artists 50 Cent and Omarion, star of "You Got Served".

Specialties: Mixmonsta: Remixable/Chopped and Screwed Ringtones and Videos...Verizonwireless, Zingy, Qualcom, Universal Music Group and Warner Music Group



Rashidi Harper



Rashidi Natara Harper is a regarded director, writer and producer, whose versatility continues to impact music, film, and television. His raw aesthetic and subtle nuances reflect the distinctive art of storytelling. His distinctive point-of-view creates dynamic visual depictions of real life. With award-winning clients that run the gamut from global brands (BMW, Virgin Airlines, Eames) to iconic sports figures (Venus & Serena Williams, Mike Tyson) Rashidi has had some of the worlds most influential faces in front of his lens-Earth, Wind & Fire, Wyclef Jean, Justin Timberlake, Snoop Dogg, Dr. Dre, Jamie Foxx and Jennifer Hudson. “In every project, I set out to take the audience on a journey that keeps them emotionally invested and thoroughly engaged. My goal is to creatively blend story with a range of everyday emotions that we can all relate to." He recently shot the documentary "Venus & Serena" which premiered at the 2012 Toronto Film Festival and is currently in post production on "Still", a documentary traveling through the high powered world of Dr. Dre & Snoop Dogg as they prepare for their legendary performance at the 2012 Coachella Music & Art Festival where they unveiled the much talked about Tupac Hologram.


Theda Sandiford

VP, Digital Mktg

Republic Records

Theda Sandiford is the VP of Digital Marketing at Republic Records. Republic Records, a division of Universal Music Group, the world's leading music company, Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, Of Monsters and Men, Owl City, among many others.

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