In this session, Yoni Bloch, founder and CEO, of Interlude will share what’s next for film and music in the world of interactive videos.

Attendees will discover just what makes this art form so compelling, how technology can empower consumers by providing greater personalization and choice, and what powerful insights can be gained from understanding how users engage with the medium.

As evidenced by Interlude’s “Like A Rolling Stone” for Bob Dylan, interactive videos offer entirely new possibilities for digital creatives in the post-MTV/YouTube era.

This session will help attendees realize the storytelling potential afforded by this emerging technology.