Socially Awkward-Are You A Social Marketing Champ or Chump?
We all know that social media is ubiquitous (you DO know that, right?), and everyone is aware that they need to be effective in the social space to have a viable music career. But how do artists (or for that matter, managers or labels) know they’re really maximizing the social eco-system in building, mobilizing, and maintaining their fanbase? Our panel of social and digital marketing wizards will drop the science that you need to move from social marketing chump to champ!
Dez Dickerson’s 44 year music entertainment industry career as an artist, musician, producer, songwriter, record executive, label owner, artist manager, author, and entrepreneur includes 5 years as the original guitarist with Warner Bros. recording act Prince and The Revolution.
Dez currently serves as President/CEO of The Pavilion Group, comprised of Pavilion Entertainment and Pavilion Synergies, a strategic social marketing agency. He has released an autobiography entitled “My Time With Prince”, in which he chronicles his involvement in the meteoric rise of the pop icon, and will soon release the follow up, entitled “Parties Weren’t Meant To Last”.
Head of Mktg
Katy Kirby is a community builder, early adopter of social media, music technology advocate, Nashville fan, art nerd, and creative instigator. As the Director of Digital Media for the independent music marketing, distribution, and management company Thirty Tigers, she works on a daily basis to give artists a strong voice in the ever-changing digital media landscape. With fifteen years of experience in the entertainment industry and almost ten years working in interactive and experiential marketing, she has worked behind the scenes with several nationally recognized brands and companies including Live Nation, BMI (Landmark Digital), The Daily Show, Associated Press Television, Thomas Nelson Publishers, Compass Records, Pepsi, and General Motors.
Chris Trovero is a facilitator and enabler. A midwestern gentleman who now calls Los Angeles home, he has been in the music marketing field for the last 10 years including work at Interscope, Warner Bros Records, Epitaph as well as an independent consultant before taking the role of Director of Marketing for the label services division of INgrooves.
Founder & Chief Strategy Officer
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Optimization. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and The Weather Channel drive their social goals and develop stronger relationships with their most relevant influencers, prospects and customers.
Insightpool was spawned from the creative social media marketing tactics Wexler employed on his prior startup, GoRankem, The Wikipedia for Music Discovery, where they sought to reach a wide audience on a non-existent marketing budget (outside of being the first successful web startup to successfully raise money via Kickstarter's crowdfunding platform).
Over the years, Adam has been invited to speak in front of thousands of students and event attendees about social media and entrepreneurship. Additionally, Adam has written for a wide variety of publications such as The Huffington Post, Digiday and Direct Marketing News. At different times, Adam has also been the voice behind numerous brands on social media including Sprite, NCAA March Madness and the band Cracker.
Wexler graduated from The University of Georgia with a focus in Leadership studies.