Courting Your Fans - How to Make the Romance Last
Engaging your fans is best done by utilizing customer care. What tools are out there for established artists? How do new artists get on board? What lessons can the music industry take away from some of the bigger companies who engage their customers so well they become loyalists?
Liz Leahy is the founder of Section 101, a company that provides simple and effective tools for music and entertainment brands to manage and maximize their online presence. Section 101 offers an easy to set up website, complete with social media integration, design flexibility, ease of use in uploading music, videos and photos, and superior customer support. The company has a Premier Full-Service solution as well as a Do-It-Yourself tool that provides all the functionality required for clients to create their own unique websites on a budget.
Liz’s familiarity and success within the entertainment space has solidified her as a thought leader in digital marketing, branding and fan management. Leading music artists and brands such as Aimee Mann, Duran Duran, Kina Grannis, BUSH, Jonatha Brooke, Rachael Yamagata, ReadyMade Records, Radio Woodstock, Robot of the Century Music, Pentatonix and many others rely on Section 101 technology to power their digital presence.
Assoc Dir, Online Mktg & Social Media
Berklee College of Music
Magen Tracy is the Associate Director for Online Marketing and Social Media at Berklee College of Music. She worked previously in marketing and promotions for Live Nation New England, and holds a BA from Brown University, and an MA in Audio Production from Emerson College. She is an active musician in the Boston area, and band coach/keyboard instructor at Girls Rock Boston, a summer program for girls ages 8 to 17 working to empower girls and encourage positive self esteem through music education.
VP of Creative
Dan Silver, VP of Creative and Sr. Music Producer, oversees creative operations and marketing at RipTide Music. From running RipTide’s studio to lead client creative liaison for the Advertising, Film, TV, Trailer, and Video Game industries, presenting the best artistic selections and custom productions for their projects. Well-versed in multiple music styles and keeping a tasteful ear to the ground for undiscovered talent at all times, Dan is key to RipTide Music Group’s growing catalog, providing a unique perspective to A&R and the strategic planning and marketing of new artist signings.
As Senior Producer, Dan has co-produced and collaborated on several Epic Hybrid film trailer albums with RipTide composers Cliff Lin, Daniel Lenz, Logan Mader, John Mattox, Kathie Talbot, and more, with recent top level credits including Iron Man 3, Noah, Gravity, Wolverine, World War Z, The Avengers, and many more. In addition, Dan’s own music and sound design can be heard in Trailers for The Wolf Of Wall Street, Star Trek: Into Darkness, Thor: The Dark World, The Girl With The Dragon Tattoo, Pirates Of The Caribbean, Public Enemies, Tropic Thunder, and more – TV shows: Shameless, GLEE, Broad City, 90210, Necessary Roughness, Entourage, Parenthood, The Shield, Burn Notice, Hawaii Five-0, CSI: Miami as well as several advertising spots and video games.
Also known as Silver Sessions, Dan produces Rock and Pop albums for independent and established artists. He was recently a credited audio engineer for Amnesty International’s 50th Anniversary Tribute Album “Chimes Of Freedom: The Songs Of Bob Dylan”. Dan also performs with his band Standing Shadows, who’s been featured on iTunes a number of times and recently released recordings with producer Chris Goss at the infamous Rancho de la Luna Studios in Joshua Tree.
As a co-founder of the Quantum Collective, Dan and partners have pioneered a yearly concert during SXSW on the rooftop of Austin’s Whole Foods flagship store. Silver works to curate a special lineup of artists that come from around the world, combining new talent and A-level performers in a culture of new music discovery for all - including The Lumineers & Imagine Dragons, Capitol Cities, ZZ Ward, Rick Springfield, Metro Station, Hey Marseilles, Andrew McMahon, Delta Rae, Pentatonix, He’s My Brother She’s My Sister, Nico Vega, Semi Precious Weapons, Rachael Yamagata, Graffiti 6, and many more... The event benefits families in need in collaboration with the Whole Planet Foundation.