Writing for Music Libraries is Now Officially Cool
Music libraries have long been considered the last resort for supervisors in finding music for TV, games and advertising. Recently, more artists are working directly with libraries. Demanding a large and consistent supply of artist-driven music for synchronization, clients are sourcing more music than ever from libraries. Clients and artists weigh in on the issue.
Presenters
Steve Knill
EVP
GMR Marketing
STEVE KNILL
EVP Music & Entertainment, GMR Marketing
As EVP of Music & Entertainment at GMR Marketing, Knill leads a global team in developing new programs with brand and agency clients.
Steve has negotiated and managed numerous music programs for clients such as MillerCoors, Kraft Foods, VH1, Chrysler Group, Mercedes-Benz, Lowe's, Hersheys, Pepsi, Nokia, Samsung and Timberland, among others.
Before joining GMR, Knill held various marketing and promotion positions at music labels and artist management firms. His career started as a recording and touring musician.
GMR houses a full service music/audio content creation and marketing services offering incorporating a next generation music publishing business with vast capabilities in music strategy, audio identity, custom music creation, library and indie music curation along with publishing and royalty collection services for our clients.
Eric LaBrosse
Cherry Pit Studios
Since 2008, Eric has worked with over 100 bands and artists in the mid west in a wide variety of genres. What started out as a small recording studio in a basement, has grown to a top production quality recording studio producing music that can be heard on almost every television netowrk out there. Cherry Pit Studios is a Wisconsin based recording studio with a hard focus on not just giving the artists a great sounding recording, but producing a great song from the ground up. Eric also is the vocalist for the rock group The Heroes Lie who has shared the stage with rock acts Sevendust, Three Days Grace, Nonpoint, and more. With 3 records under their belt so far, The Heroes Lie currently has music licensed with ESPN, Discovery Channel, The Green Bay Packers, and WWE Wrestling to name a few on a long list.
David Rockwood
VP Community
GSD&M
Austinite, Advertising, Music Supervision, account guy on Austin City Limits and the PGA TOUR
Kevin Wilson
Music Dir
ESPN
Adam Taylor
Pres
APM Music
For over two decades, Adam Taylor has been helping intellectual property companies, organizations and individuals manage and extract value from their copyrights, trademarks and patents. As president of APM Music, Adam continues to reinforce the company's standing as one of the largest and most diverse collections of original production music available by adding the latest in authentic, urban-contemporary and hard-hitting rock alternative music to APM Music's catalog through the addition of new libraries and exclusive recordings from up and coming rappers and rockers.
Prior to taking the helm at APM Music, Adam was president of Taylor/Fox Enterprises, where he partnered with doctors, scientists and inventors to direct market and deliver their unique, patent-protected inventions to consumers. Before that, as founding partner of Goldman/Taylor Entertainment, he developed numerous properties including the television series Confessions of Crime for Lifetime Network, and the PBS series Joseph Campbell - Mythos hosted by Academy Award® winner Susan Sarandon in partnership with the Joseph Campbell Foundation.
Adam began his career at Caswell-Massey, the oldest chemists and perfumers in the U.S. established in 1752, where he served a ten-year post as president and CEO.
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