Don't Let Your Music Become Anti-Social Media
Social media has become the most all-consuming online craze now but how well is it being used by musicians, labels and PR companies? Most of it is still noise, competing with millions of others through dozens of social media platforms but ultimately going nowhere. Two of the best known American independent labels and a well-known PR firm discuss successful ways that they've broken through this noise as they've done outreach with fans and communities to connect about artists, upcoming releases and tours.
Freelance writer, editor, social media maven
Big Hassle Media
Sean has been with Big Hassle Media since 2009, working as a Senior Publicist and running the digital strategy department. Select current/previous projects include Bear Hands, Bonnaroo Festival, Dawn of Midi, Death Grips, Deltron 3030, Down, Menomena, together PANGEA, The Walkmen and more.
Dir of Pub & Artist Liaison
Nils is 25-year veteran of the independent music industry. From his early days as a record store owner, then to handling publicity and A&R for SubPop during the grunge years, to his current post as Director of Publicity and Artist Relations for Matador. Additionally, he's a published freelance food and drink writer (Bon Appetit, Men's Journal, Wine Enthiusiast, and more).
Radio Prom & Project Mgr
Former college radio promotions director at KCPR at Cal Poly. Worked at Merge for 8 years doing a variety of tasks including helping to build a social networking presence and strong contacts with bloggers.