Letting Your Fandoms Build Your Kingdoms
Do you know who your super fans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with them, and how they connect with each other. How do you talk to an audience while they are talking to one another? Explore how and why fandoms develop and how to connect with those super fans in genuine and effective ways that maximize their fan experience and your income.
Rae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging, PR and fan community strategy for companies that include AOL, Atlantic Records, Huffington Post, Current TV, Logo, VH1, MTV, Tumblr and Billboard. You can follow her @raevotta or at raevotta.com
Shana Naomi Krochmal is a writer, producer and shameless enthusiast who creates and develops editorial, interactive and social content. She's been working in media since she was 17—half a lifetime ago—but still loves to use the internet like a teenager.
As supervising digital producer at Current TV, she's worked on "The Young Turks with Cenk Uygur," the Peabody Award-winning documentary series "Vanguard" and the verite/performance music show "Embedded."
She's also a contributing editor at OUT magazine, where she has most recently written cover stories about Adam Levine, Billy Joe Armstrong, Jane Lynch, Adam Lambert, Pete Wentz and the film adaptation of "The Perks of Being a Wallflower."
She's contributed commentary to NPR's "Morning Edition" and "All Things Considered," created the world's first Twitter-based soap opera (a tie in for Showtime's "The L Word") and, depending on who you ask, may actually be the nation's leading expert on the relative gayness of pop stars.
Venue Mgr/Booking Agent
Berklee College of Music
THE RED ROOM @ Cafe 939/Berklee College of Music is a 200 capacity all-ages venue in the heart of Boston. It has been part of Boston's illustrious music landscape since 2008 and has hosted some of the industry's most recognized indie artists, singer-songwriters and up and coming bands. I have had the great fortune to be at its helm since the beginning, working along side Berklee's music industry students with the hopes of growing a stronger nation of star agents, managers, venue owners and booking agents. 100% of the 939 students get jobs upon graduation because we run this venue in real time and the intention of presenting bands that are on the cusp of greatness. It's the greatest job I've ever had and I'll give it 110% until I can't do it anymore. I love music and was born to do this.
Dir of Product
Danielle Strle is is director of Product at Tumblr where she focuses on growing the site, keeping the existing users happy, and building out tumblr's native advertising programs. Prior to her time at Tumblr she worked with brands at StumbleUpon and Getty Images. She lives in New York, spends way too much time on the Internet, and has a deep and abiding affection for pizza and cats.