Creative Artist Development for Fun and Profit
There is a new generation of content creators who are the captains of their own vessels, leveraging their talents and technological savvy to build healthy careers for themselves in ways that were previously not possible. Explore new ways to generate revenue through creative deal making while exploring non-traditional lanes of opportunity.
John started his career in the music business, working his way up from intern at Nasty Little Man PR to A&R at Cordless Recordings (Warner Music Group). Created by Jac Holzman (Elektra Records, The Doors), Cordless was the first major label to abandon the CD and exclusively release digital music. While at Cordless, John signed a number of bands to distribution deals and 3 artists to label deals: Kennedy, The Ropes, and The Notorious MSG.
From Cordless, John focused his attention on artist management and development. Honing his marketing chops with low to no budgets, he learned how to efficiently invest in opportunities for greater artist growth. Developing one artist from a complete re-brand to generating over $200k within his first 2 years.
In parallel, John ventured into the advertising technology space conceiving, pitching and executing multi-phase marketing campaigns for brands such as Verizon, Kodak and Elizabeth Arden. In 2012, John generated $4 Million in new business through ideation and strategic services for an agency based in silicon valley.
Currently, John is consulting in product and marketing capacities with a major cable provider on their mobile experience for linear television and out of home viewing.
Ra Ra Riot
Rebecca is the violinist in Ra Ra Riot. In 2006 the band formed in her basement during Rebecca's last semester as a Music Industry major at Syracuse University. Since then the band has released three albums, toured extensively, including stints with The Postal Service, The Shins, Death Cab for Cutie, Vampire Weekend, and Editors. They have played SXSW five times.
She currently lives in Brooklyn and is preparing to start writing their fourth record.
Josh Roth started his career in the music business in 2006, when he met Ra Ra Riot (Barsuk) at Syracuse University. Roth had heard the band rehearsing their debut single, "Dying is Fine" and immediately dedicated himself to doing whatever possible to help move their career forward. After a brief stint working at Epic Records, Josh left the major label system to focus solely on developing Ra Ra Riot and his company, Light Fiction Management. In 2013, Roth picked up buzzy California band Cayucas, who after putting a handful of songs online have signed to Secretly Canadian and toured the world. This year, Roth has joined forces with Seth Kallen to form a new management company - This Fiction Management, combining their roster that includes a wide array of artists pushing the boundaries of pop music.
Seth Kallen founded This Side Up Management, a boutique artist management and event curator, while studying at NYU's Clive Davis Institute of Recorded Music. Kallen represents a diverse roster of clients such as Jukebox the Ghost (Yep Roc Records), X Ambassadors (Interscope / Kid In a Korner), Savoir Adore (Nettwerk), Panama Wedding (Glassnote), and Great Good Fine Ok. Kallen joined MCT Management in 2010, but after 3 years left to relaunch This Side Up independently in 2013. As of January 2014, Kallen has teamed up with like minded manager Josh Roth to form the new company This Fiction Management. This Fiction prides itself on working closely with some of the best talent in the world, artists that have defined their own paths and created a place for themselves to thrive in today's ever changing music landscape.
Andrew Maury is producer, mixer and remixer based in Brooklyn, New York.
Andrew immersed himself in the professional audio community and quickly garnered a reputation remixing as a member of the highly esteemed RAC (rac.fm) while, in parallel, touring the United States mixing live sound for bands such as Ra Ra Riot, Givers, Delicate Steve & Chairlift.
Andrew's first major credit was assisting producer and Death Cab For Cutie guitarist Chris Walla in the studio on Tegan & Sara's Sainthood. He later co-produced and engineered Ra Ra Riot's sophomore album The Orchard, and has since worked on dozens of records for both indie and major label artists such as RAC, Panama Wedding, Milagres, High Highs, Princeton, The Static Jacks, Kisses, Holychild, Mathieu Santos, Hints, Aer, and Diaz.