Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Now and Then: New Tech and Established Artists

#sxsw #techAnR

Mp24583

Artists, managers and marketers embrace and seek out new technologies, social media strategies and online marketing campaigns to catapult their artists into the now. With the resurgence of legacy artists online, reunions galore and the 90's being considered "classic" there is a movement towards reactivating, reuniting and reinvigorating fanbases. Yes, there are "built in" fans out there, but how do you find them? How do you engage them? How do you keep them coming back? There are strategic steps to this process based on the psycho-graphics of the fan and their relationship with technology.

Presenters

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James Blades

Mgr

McGhee Entertainment

James Blades is an artist manager at McGhee Entertainment. Since joining McGhee in 2003, Blades has worked with A-list musical artists including KISS, Guns N' Roses, Slipknot, Ted Nugent, Hootie & The Blowfish/Darius Rucker, Blues Traveler, Down, Toto and Night Ranger, amongst others.  
 
Blades’ expertise covers a wide range of each artist’s career, from touring and merchandising, to licensing, branding and distribution across all digital and traditional outlets. He provides each client with a solid understanding of how to best reach their fan base and maximize revenue from sales of recorded, filmed and ancillary products.  In doing so, he delivers results that allow the clients to reach the fullest potential of their careers.
 
Blades has been mentored by industry heavyweight and management pioneer Doc McGhee for more than ten years.  During this time, Blades has fine-tuned his skills, combining a deep understanding of the music business with McGhee’s “Wild West” style of artist management, all synthesized with his own upbringing as part of the Blades family’s rock n’ roll legacy.
 
Blades has spent his entire life immersed in the music industry, preparing him for his current professional tenure at McGhee.  His understanding of artists’ careers began at an early age, as he toured around the world and spent time in the recording studio with his father—and now client—Jack Blades of Night Ranger/Damn Yankees/Shaw-Blades. His experience growing up around the rock n’ roll lifestyle has became an invaluable asset that now serves James in his role as a manager.
 
Blades is a voting member of the Country Music Awards and Academy of Country Music; as well as being on the USO Entertainment Advisory Council, a member of the Future Hope Committee for the Music & Entertainment Industry with City of Hope, and on the Digital Media Wire Music Advisory Board. He is a graduate of Saint Mary's College of California.

Jason Feinberg

VP, Digital Strategy

Epitaph Records

Jason Feinberg has been involved in the business of music technology for almost 15 years, founding On Target Media, writing for the PBS MediaShift blog, teaching at Berklee College of Music and working in digital strategy for the Concord Music Groupas well as for Epitaph Records, where he currently resides

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Jeff Jampol

Founder, Mgr

Jampol Artist Management

Grammy®-Winning and Emmy®-Nominated producer Jeff Jampol is the President of Jampol Artist Management, Inc., which manages The Doors, Ramones, and the Estates of Jim Morrison, Janis Joplin, Tupac Shakur, Otis Redding, Henry Mancini, Peter Tosh and Rick James. JAM, Inc is also a consultant to The Estate of Michael Jackson.
Jampol became a voting member of The Recording Academy® in 1985; he later sat on the Board Of Governors of NARAS’® Los Angeles chapter from 2007-09. He is an Adjunct Professor at UCLA, having taught courses in the music business for the past 16 years. Jampol has also served as a moderator and featured speaker on artist management, digital media strategy and entertainment marketing for The Darden School Of Business at the University Of Virginia; The Anderson School Of Business at UCLA;The Marshall School Of Business at USC; California Lawyers for the Arts; South By Southwest Music Conference; NARAS®; Nashville Music Conference; BMI; MusExpo, and Loyola Marymount University.

Nick Lippman

Mgr

Lippman Entertainment

Nick’s focus on Business Development & Technology includes, among other things, monitoring and developing Lippman Entertainment across all digital platforms and mobile and developing strategies for the growing digital environment.
Nick was named to the Top 100 innovators, intellectuals, peacemakers and trendsetters list by 360 Magazine and was nominated for Billboard Magazine’s 40 under 40. In the fall of 2012 Nick led an impressive digital roll out with Matchbox Twenty, which led to the bands first #1 debut album in their 17 year history. Manager, Speaker, Father, Innovator. Follow @MrLippman

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Rynda Laurel

CEO, Catalyst

@rynda

Rynda Laurel has an extensive background in the music, entertainment, brand, and online space. She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery and growth. Her network is vast, and she has a knack for combining creative concepts with the right partners to get executable results.

Working directly with content creators and intellectual properties for over 25 years in various aspects gives her a unique, multifaceted view of the entertainment business. In an ever-changing landscape, her tenure at major record labels, artist management firms, motion picture studios, interactive advertising agencies, and international tech companies make her a valuable asset across the board. She has worked with hundreds of music artists from developing acts to well respected niche artists to multi-platinum, Grammy-winning, Rock and Roll Hall of Fame inductees.

Rynda is a sought-after moderator, speaker, and curator at international conferences such as SXSW, MIDEM, CMJ, CMW, Silicon Beach, and Digital LA. She also works with a number of charitable organizations including MusiCares MAP Fund and Sweet Relief.

In 2011, she started her own company and has spent the last few years spearheading global online strategies, direct to fan engagement, and social media marketing campaigns for established artists such as The Smashing Pumpkins, Public Enemy, and The Afghan Whigs, plus a number of lifestyle brands. Deeply entrenched in the technology and startup ecosystem, she also advises music based online platforms.

Rynda continues to expand her client base. She looks for innovative, like-minded artists and content creators, lifestyle brands, experiential events and creative companies with whom to partner.

For more information and list of artists go to www.atrynda.com

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