Rise of the Remix: Art. Business. Engagement.
Remixes can be used as a marketing device to help reach a wider audience, a tool for fan engagement, or as a platform to launch a career. Whatever the original motivation, remixes have evolved into an art form that has become a fundamental building block of DJ/dance music culture. But legacy concerns over creative control, copyrights, and more have kept other genres from fully embracing a similar strategy. Why and how should the broader music industry embrace remixing?
Exec Creative Dir
Co-Founder & Head of Prod
Content Rel Mgr
Content relations, distribution, production and remixing, digital retail music specialist in electronic, cultural and emerging genres.