Website Demolition Derby
Audience members submit their websites and then each site's design, organization, content and functionality will be assessed. How does the website fit with the artist's overall online strategy, and how successfully does it achieve their goals? Reviewers are extremely knowledgeable about website best practices and deeply allergic to bad design, Flash widgets and unreadable fonts. Reviews will be ruthless and diplomacy will be left aside, but everyone will leave the room with lots of tangible information on how to improve their websites.
Presenters
Andrew Salmon
Campaigns Dir
Cyber PR
Andrew Salmon just can’t get enough music. With a bachelor’s degree in theory and composition from Western University, a master’s in trombone performance, and a degree in music business from Berklee, there’s not much about music that bores him. While he has no paper to prove it, he’s also an enthusiast of electronic production, and likes to produce his own brand of dance music in his spare time. In his experience as a concert promoter and talent buyer at Berklee’s The Red Room @ Café 939, and as campaigns director at Cyber PR, he knows first hand the effect that social media and digital marketing has on successfully building a brand. Andrew is also a regular contributor to the Cyber PR blog, has been published in notable music industry blogs such as Music Think Tank and Hypebot, and has spoken at various educational institutions such as Appalachian State University and the Music Business Club (MIESA) of Berklee College of Music.
Brian Felsen
Pres
- As President of CD Baby from 2008-14, Mr. Felsen was responsible for all business development, operations, customer service, marketing, and technology at the world's largest online distributor of independent music. He also founded BookBaby, which digitally distributes the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony's Reader Store, and Amazon.com). He first joined Disc Makers in 2003, launching and growing major new initiatives including the Merchandise and Film/DVD replication programs, before going on to head business development. Previous activities include founding and running one of the largest independent music conferences in the world, composing several classical music works, creating art photography, poetry, and plays, and producing an award-winning documentary film about Turkish military coups d’état.
David Dufresne
CEO
Bandzoogle
DAVID DUFRESNE is CEO of Bandzoogle, the most powerful platform for musicians to build their website, engage their fans, and sell their music and merch directly. Bandzoogle works with many thousands of bands and musicians to help them create a strong base for their online strategy. David is a reformed venture capitalist, having spent 8 years placing bets on software, web, and video game startups. He’s an obsessive music fan and a apparently a wonderful DJ. He’s also a daddy, and he plays soccer and hockey, both very defensively.
Emily White
Mgr
Whitesmith Entertainment
Emily White is the co-founder of Whitesmith Entertainment, a talent management and consulting firm based in New York and Los Angeles. Whitesmith's roster guides the careers of musicians, comedians and athletes such as Brendan Benson, The Autumn Defense, Urge Overkill, Future Monarchs, The Hush Sound, Hockey, Fox Stevenson, W. Kamau Bell and Olympic gold medalist Anthony Ervin. In 2012, Benson and White launched Readymade Records & Publishing, with White overseeing 8 releases of Benson's solo and productive works to date. Beyond music, White recently launched Dreamfuel with partners Cortney Harding and Justin Kalifowitz, giving way to the premiere crowd-funding platform for athletes and sports organizations.
Michael Schneider
US Dir Of Music
Urturn
US Director Of Music at Urturn.
Formerly Artist Relations at BandPage
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