Defining Success in the Streaming World
The music industry continues to change at a rapid pace given the proliferation of streaming content, high mobile device penetration, social sharing, the app economy, and more. What’s less clear is what this means for the artist in the digital age, and how to define the new metrics for success. Examine some of the new ways the music industry and artists are gauging success other than album sales and charts. Discuss the new tactics artists can leverage to stay top-of-mind with music fans, including social activations, data mining, micro-targeting, discovery tools and creative uses of digital marketing, as well as traditional tactics.
Dir of Digital
Head of Music
Steve Savoca oversees Spotify’s label relations team, managing all music content as well as leading artist marketing and promotional activities.
Steve has worked in the music industry for over 15 years, most recently as Global Head of Digital for Domino Recording Co. Prior to this he held senior digital posts at Sire Records and Jive Records.
Steve also spent several years on the Board of Directors of Merlin Network and is a frequent speaker at international music industry conferences.
One of Steve’s many claims to fame is playing in a band that opened for Radiohead and Suede during the 90s, once when Morrissey was in the crowd.
Deputy Editor, Billboard
Yinka Adegoke is Billboard’s deputy editor where he oversees all business coverage for the world’s leading music magazine brand and websites. He was most recently Reuters senior media correspondent based in New York covering the media business breaking major stories and writing in-depth financial analysis on the global TV industry, music business, new media and everything in between. He's worked on stories including the News Corp phone hacking scandal, Comcast's take over of NBC; the rise of YouTube as a media force and the implosion of MySpace under Rupert Murdoch.
As well as being a regular contributor to TV networks like CNBC and BBC, Adegoke has been a speaker at conferences around the world in New York, London, Barcelona, San Francisco and Lagos, Nigeria among others.
Before moving to New York he was an editor at New Media Age in London covering the early days of the digital media revolution and a regular writer on media and music business for national newspapers including The Guardian and The Financial Times. Yinka started out at Music Week in London and also wrote for Music Business International.