YouTube - New Breeding Ground for Music’s Future
The rapid growth of online video has established YouTube as the go-to source for new music and music-based content. Lean how YouTube is the new breeding ground for music’s future stars.
All Def Music
Steve Rifkind, one of the most experienced executives in the music industry, founded both Loud Records and SRC Records. Recognized as a pioneer of hip-hop music and culture, Rifkind has long been associated with such artists as Akon, Wu Tang Clan, Mobb Deep, Three Six Mafia, Big Pun, Xzibit, David Banner, Melanie Fiona and many others. In addition to managing the careers of some of the music's biggest artists, Rifkind also spearheaded a number of high profile national marketing campaigns for such companies as Nike, T-Mobile and HBO.
All Def Music
Forbes Magazine recently named Russell Simmons one of “Hollywood’s Most Influential Celebrities.” USA Today named Russell Simmons one of the “Top 25 Most Influential People of the Past 25 Years,” calling him a “hip-hop pioneer” for his groundbreaking vision that has influenced music, fashion, finance, the jewelry industry, television and film, as well as the face of modern philanthropy.
Simmons launched Rush Digital Media, a new generation media company specifically targeting the YouTube platform and beyond. It will work with partners GlobalGrind.com, Google/YouTube and other partners to bring a new generation of entertainment to the 1 billion screens around the world seeking exciting content that speaks to a new and rapidly evolving culture.