Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Perfect YouTube Presence: Channels, Collabs and UGC

#sxsw #promovideo

Multi-channel networks are hot news. Labels and artists sign to them to get the double-whammy of accessing channel management expertise plus higher ad revenue. Take a look at the pros and cons of collaborating with tastemakers, and explore smart ways of working with user-generated content. Learn terminology, best practice and what to avoid in perfecting an online video presence. Peer into the future of managing YouTube channels.

Presenters

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Caroline Bottomley

CEO

RadarMusicVideos

Managing Director of Radar.

We’re an award-winning global network, connecting labels and artists to talented new music video directors worldwide.
We specialise in finding great directors who work with affordable budgets, usually between $800 and $8,000.

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Del Dias

Managing Dir

AEI Media/UKF

Del has been Managing Director of AEI Media Ltd, a London-based youth music and media company since 1998. He is responsible for strategy, business development and coaching the entrepreneurs with whom AEI have partnered with.

AEI's core business is the development and monetisation of youth music brands in various genre verticals, the largest of which is UKF. Established initially as Youtube channel, UKF has over 7 million subscribers and has generated 2 billion video views to date.

AEI has successfully expanded its business beyond media to encompass chart-topping compilations, recordings, music publishing, and an international events division.

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Patrick Walker

Chief Content Officer

Base 79

Walker, who was Google’s first YouTube hire outside North America, launched the video sharing website throughout Europe, Middle East and Africa. He secured and managed a series of landmark deals for the platform, including the first broadcaster deal with the BBC, the first sports deal with the Beijing Olympics and the first catch-up TV deal with Channel 4. Most recently, Walker led the development of a new YouTube Music strategy in EMEA, signing break-through publishing deals with Universal Music Publishing and France’s Society of Authors Composers and Publishers of Music (SACEM). Patrick is now Chief Content Officer with Base 79 which will be to lead and focus the business’ rapid global growth though content partnerships, creative deal-making and global programming strategy.

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Zac Vibert

Digital Mgr

Hospital Records

Zac Vibert is digital manager at Hospital Records, overseeing digital commercial development, digital marketing and strategy.

Expanding the digital strategy of the company through various projects and changes, Zac has been essential in driving the company forward creating strong working relationships and strategy. Most recently Zac and the digital team at Hospital have been working hard to develop the labels YouTube channels.

Hospital became an official YouTube partner in 2011, and has then gone on to create more videos, original content and campaigns placing the Hospital channel as a central hub to engage with its fans. Zac now heads up all of Hospital's creative content on YouTube and has been key to helping maximising revenues and build a strong following on the platform. In 2014, Hospital reached 200k subscribers and build a very strong following on the platform. Today, YouTube is one of the fastest growing digital revenue streams for Hospital and a central place for its digital marketing strategy.

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