Stronger Than a Séance: Resurrecting Jerry Garcia

Jerry Garcia—head of the Deadheads—inadvertently formed the most social band of all time before the advent of social media. In an effort to combine the two, discover how the unconventional life of a legend informs the immersive and offbeat process. Meet his daughter, Trixie, who will share the personal story of how this project honored her father's memory in ways Jerry himself, would have loved. Leave with an altered perspective of what’s possible.

Presenters

MODERATOR

Mark Silverman

Planning Dir

Critical Mass

A culture-loving, creative problem solver, Mark is a user experience strategist focused on delivering extraordinary, results-driven, digital experiences for some of the worlds biggest brands. With a background in science and technology, sociology, social psychology, and cultural studies, Mark joined the Critical Mass team in 2008. He is inspired by the ever-changing digital landscape and all things geeky. Mark has covered various roles during his tenure at Critical Mass, including UX strategy, brand planning, analytics, content analysis, and account management.

Trixie Garcia

Pres, Jerry Garcia Family LLC

Daughter of musician Jerry Garcia, working to preserve and further develop his legacy.

Marc Allan

Mgr

Red Light Management

Amy Haiar

Creative Dir

Critical Mass

With 15 years of interactive experience, Amy has delivered thought leadership and award-winning experiences for brands like Harley-Davidson, Nike, Hewlett-Packard, Vail Resorts, Energizer, and United Airlines.

As of late, she was integral in helping to launch the first ever fully responsive, fully accessible heath care website for Humana.

A slave to color, with a passion for typography, Amy is a Creative Director who brings an eye for craftsmanship to the art of web design.