Today's Best Practices in Music Publicity
Keep up with developments in journalism and what publicity practices and technology get the best results. Start with basics like how to craft a story, etiquette for contacting the press, and strategies for staying organized. Get into special tactics such as how to approach blogs, offering exclusive downloads or videos, scoring national TV, and using events to increase publicity. Explore emerging technology to make publicity efforts more powerful.
Dmitri Vietze has been a music publicist for 15 years. He is the founder and CEO of StoryAmp, a web platform for connecting journalists with music. He wears crazy pants. Smile when you see him.
Girlie Action Media
Sarah Avrin is a music publicity specialist, working for the tastemaker PR firm Girlie Action Media (NYC). A 7-year veteran, she has spearheaded national press campaigns for Kathleen Hanna’s The Julie Ruin, Le Tigre, They Might Be Giants, Tori Amos, Sia, Donna Summer, Grace Jones, Robyn, Poly Styrene, Escort, Lucius, Cut Copy, Dragonette, Antony and the Johnsons, and many more. Sarah is a “BA” and received a BA in Music Business from Pennsylvania State University.
Another Reybee Production Inc
Rey Roldan is the president and founder of Another Reybee Productions (www.reybee.com), handling press campaigns for such artists as Skinny Puppy, Alison Moyet, English Beat, Ringo Deathstarr, Yellowcard, Title Fight, Twin Forks, The Sounds, Chuck Ragan, The Front Bottoms, and many others. He's a veteran of labels and firms as Jive Records, Island Def Jam, Mammoth, IRS Records, KSA Public Relations, and more. He may have been in in business for 19 years and counting, but he still looks like a chump.
Music PR & Communications
Andy Adelewitz is the music communications director and in-house publicist at Paradigm Talent Agency, working with both Paradigm booking clients and an independent PR roster. In his 14-year career, he has worked with artists including The Polyphonic Spree, Mike Doughty, Liz Phair, Trey Anastasio, Dashboard Confessional, Gomez and The Dear Hunter. Long ago and far away, he was a music columnist for the Centre Daily Times in State College, Pa., and an intern at Capricorn Records.