Getting Your Music Heard in the Streaming Age
With just a couple of clicks, it's possible to hear almost anything that's ever been recorded. This is a boon to consumers, but it can be difficult for developing artists who have to compete not only with thousands of new acts, but also the legacy of the past. What are the most effective strategies for developing artists to be heard in this streaming age? Some seemingly tedious behind-the-scenes work such as strong metadata and tagging can yield great rewards.
Sr Editor, Pop
Stephen Thomas Erlewine -- otherwise known as Tom Erlewine – is senior editor, Pop at Rovi and has been at All Music Guide since its inception in 1991. Erlewine attended college at the University of Michigan, where he majored in English. While he was a student, he worked at the student radio station, WCBN FM 88.3, as well as the student-run newspaper, The Michigan Daily. During this time, he continued to be actively involved with All Music Guide, contributing written work to the database frequently. In the summer of 1994, he became a co-editor of the rock section of AMG, as well as the associate editor of the second edition of the company's general record guide. The following year, he was an editor of The All Music Guide to Rock, to which he was also a major contributor. From there, he eventually worked his way up to the title of Senior Editor for AMG, writing thousands of record reviews in the process.
US Head of Programming
Scott Plagenhoef is the VP, Editorial and Programming at Beats Music, leading the programmatic, personalization and algorithmic aspects of the app. Previously, he served as editor in chief at Pitchfork from 2004 to 2011. He has also written for Pitchfork, Rolling Stone, GQ, Spin, The Atlantic and many more.
WPRB 103.3 FM
Maria is a musician and DJ living in Philadelphia. During the daytime she works as a User Experience Designer for Wharton Research Data Services, a leading data research and business intelligence platform at the University of Pennsylvania. She has hosted the radio program Her Jazz on WPRB 103.3 FM (Princeton, NJ) for over 10 years, and performs in the band No Other. In the past she has contributed to a variety of online publications as a photographer and writer.