Mobile Music Marketing: A How To Guide
There are tons of music apps to play with, but how should the music business be working with these applications to market music? This panel will include an overview of the latest apps and a series of case studies to illustrate the performance of several mobile marketing campaigns.
The Island Def Jam Music Group
Dir of Digital Strategy
Head of Interaction
VP, Digital Mktg
Theda Sandiford is the VP of Digital Marketing at Republic Records. Republic Records, a division of Universal Music Group, the world's leading music company, Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, Of Monsters and Men, Owl City, among many others.