Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Smart Touring (Don't Lose Your Shirt)

#sxsw #tourlife

Mp19364

Touring is a daunting task for most independent bands because the monetary loss can be substantial. It's a lose-lose scenario unless done correctly. Find out the common mistakes that bands make touring, and learn unconventional yet proven methods for generating the most crossover fans and merchandise sales - all while sustaining a band on the road for the long run.

Presenters

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MODERATOR

Peter Sotos

Owner

Epic Proportions Tour LLC

Peter is the co-founder of the Epic Proportions Tour, which provides a
way for unsigned bands to make money while touring the country, as
well as providing free concerts to high school students, and helping
out local charities. All of this is accomplished through the use of
alternative fuels, great booking skills, and lots of quick thinking
and improvisation. A current tour of another band is being filmed for
a reality show about life on the road, with exclusive footage of what
really happens behind the scenes.
He has also been an artist manager and booking agent for a number of
years, assisting various artists in their career development, and
booking national tours.

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Victoria Camera

VP, Music Industry Rel

ReverbNation

Victoria Camera began her career at Atlantic Records where over the course of 9 years she has nurtured the careers of both developing and platinum selling artists in the Tour Marketing and Artist Development world. In addition to those roles, Victoria ran the Lifestyle and Street Marketing Department where she launched successful deals with national brand sponsorship programs with Skull Candy, YouTube, Alternative Press and more. Victoria has worked with such artists as Kid Rock, Rob Thomas, Gnarles Barkley, Staind, Shinedown and Jason Mraz.

Currently, Victoria holds the role of VP Artist & Music Industry Relations at ReverbNation where she works with festivals and tours, publications, TV shows, licensing companies, record producers and major league sports teams to strategize and create valuable marketing campaigns. Victoria also assists in the development of new products and marketing tools used by over 3 million artists on a global scale.

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Tom Windish

Agent/Pres

The Windish Agency

Tom Windish got his start in the music industry by booking concerts and hosting college radio shows while attending State University of New York at Binghamton. Soon after, he began booking tours for bands, some whom he booked to play at his college a few months or years earlier. Opening up shop in his small Chicago apartment in 2004, The Windish Agency began with minimum expectations and the desire to be the best agency possible for artists he loved.

After close to ten years, The Windish Agency has expanded its offices to six cities, 25 agents and over 60 employees. The agency continues to focus on the goals and needs of the artists, finding inventive and thoughtfully constructed ways to bring their live performances to fans.

The company books tours in the United States, Canada, Mexico, South America, Australia, Asia and parts of Europe and Africa. The agency oversees the tours of many artists including Lorde, Alt-J, M83, Diplo, Matt and Kim, The Knife, Girl Talk, Hot Chip, Lykke Li, Pink Martini and The xx.

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Randy Nichols

Mgr & Music Tech Investor

Force Media Management

I have guided my artists to several Gold records and Grammy nominations. Overseen releases and sold out tours on six continents. My acts have seen a combined sales of over 3 million records and $10 million plus dollars in merchandise sales.

I manage or have managed Bayside, Underoath, The Starting Line, Say Anything, Person L, Aaron Gillespie, The Almost, Hit The Lights, Fake Problems, JamisonParker and The Pilfers.

I'm the strategic Music Industry & Product Advisor for cloud based tour merch management platform atVenu. Lets talk about how our platform can improve your merch sales through intelligent data.

Im an early investor and consult for social tour marketing platform Bandsintown. Let me know if I can help set your artists up on BIT as well as integrate our tour data with your site, app or music platform.

I am looking for additional smart, energetic, exciting entertainment tech companies to work with.

In the past I have worked as a booking agent, in tour marketing at a record label and a music based online ad network

Specialties: Digital Technology, Music, Social Media, Music Management, Event Management, Touring, Marketing, Merchandising, Strong Analyst of New Businesses, Proven Leader and Team Builder

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