Bad Ass Concert Marketing: Pack The F#cking Room
In the touring world, learning how to rise above all the competition (touring acts, Hollywood blockbusters, sporting events, Broadway theatricals, outdoor music festivals, etc.) is everyone's biggest challenge today. Explore topics including working on a budget, standing out among all the other traffic, maximizing the resources of your team (venue, label, manager, agency, publicist, and band members), and in the event your team is not helping, or is not in place yet, how to accomplish it yourself.
Square Peg Concerts
DAN “STEINY” STEINBERG, founder of Square Peg Concerts, started producing club shows at the Mercury Café in Denver at age sixteen. After graduating high school in 1993, Dan joined 2B Announced Presents as a talent buyer. After college Dan relocated to Seattle at the tail end of 2002 promoting under the name Dan Steinberg Presents, later re-branded as Square Peg Concerts in October 2004, producing live events all over the country. Dan was nominated as Independent Promoter of the Year in 2003, 2010, 2012 and 2013 by Pollstar and was a member of the Concert Industry Consortium Panels in 2002 and 2004 as well as moderated some legendary panels at Pollstar Live in 2010 and 2011, SxSW 2010 and 2013 IAVM 2010 and 2011, Billboard Tour in 2010 and 2011, as well as CMW in 2011 and 2012 known for treating the panelist to Patron and Donuts, yeah never know what the Jew will do. Square Peg Concerts promoters all forms of live Entertainment, this past year highlights includes shows Comic Kathy Griffin, Jason Mraz, Straight No Chaser, Kris Kristofferson w/ Merle Haggard, Daniel Tosh, Atmosphere, Indigo Girls, Trailer Park Boys, Yo Gabba Gabba, John Prine, The Avett Brothers, Dream Theatre, Eric Church and Cheech and Chong.
Dir of Booking
AT&T Center/AEG Facilities
For over thirty five years, Jeffrey Chabon has successfully worked in the live music industry working with and for promoters, artists, venues, corporate clients, sports franchises, not for profits, municipalities and media groups.
Chabon began his event planning skills in college working with the Student Government Concert Committee at University of Arizona. From there he moved on to work in minor league sports cutting his teeth with both the Toledo Mud Hens and the Toledo Goaldiggers hockey team as Marketing Director where he focused on developing sales and client promotions.
Relocating to South Florida for the first time where his passion for music and concerts took hold, Chabon began working with Fantasma Productions as the Director of Promotions and Special Events. He developed and executed the marketing and public relations for all Fantasma concerts and properties which was in excess of 150 a year as well as initiated and managed special events and festivals all over Florida and Las Vegas.
Leaving Florida, he served as the VP of Marketing for World Entertainment Services a Concerts West Company where he was responsible for marketing and booking of the Kansas City Sandstone Amphitheatre. While there, Chabon secured and executed corporate sponsorships and created new events as well as ran the advertising and marketing department. During his tenure, a number one MTV video was shot at this venue under Chabon’s direction of the event program with the rock group, Warrant.
Recruited to Toronto to work for Concert Productions International/BCL Group, Chabon served as the Tour Marketing Director for the Paul Simon, Born at the Right Time North American Tour, David Bowie, Sound & Vision World Tour and Cats Arena Tour.
Chabon was hired in 1992 by Kings Entertainment Corporation in Charlotte, NC where he was the Marketing Manager for the Palladium Amphitheatre at Carowinds Theme Park. Chabon created special events along with managing the traditional concerts in the 13,000 capacity venue and brought in over $300,000 of new sponsorship business.
With sharpened entertainment marketing skills, Chabon was lured back to Fantasma in 1993. At Fantasma, Chabon created a new division focusing on Sponsorship and New Event Development and Marketing further increasing his unique approach to new entertainment oriented concepts by creating national, regional, and local concerts and events with corporations, media groups, venues and municipalities.
In 1999 when SFX started buying promoters, Chabon launched the Chabon Entertainment Group to enable corporations to own their own concert tours and events so they would realize even greater profit share, retail extension vendor programs and a more hands on approach to marketing. CEG created the following events: the Heineken Music that Makes History Tour and West Palm Beaches’ CityPlace Entertainment Program which included the Volkswagen Concert Series and Sunday Jazz in the Plaza with known artists: Bruce Hornsby, David Sanborn, Naji and others.
In 2001 Chabon moved the Chabon Entertainment Group to Nashville, TN to provide contracted services to TBA Entertainment on its Tony Hawk Tour Project. Chabon Entertainment Group client’s in Nashville also included Compendia Records, the Classic Rock Band – Kansas, Singer – Songwriter Joan Osborne, WRLT Radio, ABA Professional Team - Nashville Rhythm and Tony and Tina’s Wedding (Las Vegas/Maui).
In 2004, Chabon returned to South Florida as Chabon Group which also offers solutions to consumer businesses outside the entertainment industry. Chabon added the Lake Worth Playhouse and Maltz Jupiter Theatre to work in the not-for-profit sector of entertainment venues on a suggestion that 501c(3) entities needed additional direction in marketing and new revenue opportunities.
Chabon was hired by AEG Facilities in May 2008 to be the Booking Director at the AT&T Center and Freeman Coliseum for Spurs Sports and Entertainment. His responsibilities include the traditional concert and event bookings, development of new events and festivals in the Bud Light Courtyard and outdoor parking lot areas as well as the day to day booking operations of the venues. Other outdoor/parking lot bookings for the venue include Van’s Warped Tour and the Mayhem Festival.
Chabon has created large events and series with music and concert programs for consumer corporations and media groups such as Anheuser-Busch, Brown Foreman Beverages Worldwide, Miller Brewing Company, Pepsi-Cola, Wendy’s, US Airways, Volkswagen, American Express, Ford Motors, Coca-Cola, Southwest Airline, Bank of America, Hardees, Chick-fil-A, Marriott Hotels, AT&T, XM Satellite Radio and many more.
From developing new projects with unknown talent to helping venues, corporations and media groups increase their revenue; Jeffrey Chabon has the keen sense of blending all the resources for a positive return for everyone.
With more than 25 years of local, regional and national experience in event marketing, Jamie Loeb serves as the Vice President of Marketing for Nederlander Concerts. She is responsible for the online development, marketing initiatives and promotional campaigns for Nederlander's award winning venues including The Greek Theatre and Pantages Theatre in Los Angeles, City National Grove of Anaheim, City National Civic of San Jose and Santa Barbara Bowl, plus bookings at third party facilities throughout the Western United States. Well known for her ability to create innovative strategies and tour marketing campaigns, Loeb’s expertise in integrating traditional and new media technologies have proven successful for artists and their fans, resulting in greater ticket sales.
Red Light Mangagement/LiveWorks
Jim is the owner of the California based live entertainment company, LiveWorks Events. Besides a day-job as a tour and event producer, he also heads up the Aspen Live Conference each December (now in its 18th year). Over the years Jim has been involved with all levels of music tours, festivals, sports and family events. In addition he has held positions at CAA and Clear Channel Entertainment. Jim is also the concerts guy for Goldstar Event, a live event ticketing company.
SVP of Mktg
Based in Los Angeles since 1996, Amy joined Concerts West as a consultant and was hired on soon after to run their marketing department. As Senior Vice President of Marketing she is currently responsible for directing the strategic marketing initiatives for all of AEG Live’s numerous tours and events throughout North America, including first-rate productions from The Rolling Stones, Bon Jovi, Bruno Mars, Enrique Iglesias & Jennifer Lopez, Black Eyed Peas, Leonard Cohen, Paul McCartney, Neil Diamond, Pink, Nine Inch Nails, Prince, Usher, Britney Spears, Fleetwood Mac, Rod Stewart, and many more. Year after year, her efforts have led to many of these artists earning top tour awards from both Pollstar and Billboard. Amy began her career in the entertainment industry with Fey Concerts' club division in Denver, working in all facets of promotion and marketing. In 1990, Morrison moved to New York, where she worked as a production assistant for Metropolitan Entertainment.