A Billion Tiny Screens: Future of Social Visual
If a picture is worth a thousand words, how much is a video worth? Consumption of moving images, GIFs, and video on mobile devices is exploding. Experts in the social visual marketing space discuss what's now and what's next for fans, bands, and brands on a variety of devices, apps and platforms.
Presenters
Jennie Smythe
CEO
girlilla marketing
CEO, Girlilla Marketing
Lindsay Gabler
Social Media Specialist
The Recording Academy
Lindsay loves boy bands and isn't afraid to admit it. She previously worked at Universal Music Group in digital marketing and eventually social media. In March 2011, Lindsay was named to Billboard’s Twitter 140; Music-Industry Characters You Need To Follow list. Lindsay joined The Recording Academy (The GRAMMYs) as Social Media Strategist in July 2011. In February 2012, the 54th GRAMMY Awards became the ‘Most Social Event in Television History’ and in July 2012 Lindsay was once again named to Billboard’s Twitter 140 list for 2012. You can find her @lndsygblr.
Megan Healy
Dir of Digital Mktg
Roc Nation
Megan Healy was among the first at Interscope Records's “new media” department. Five years later she had led the company’s digital grassroots marketing, developed online strategy and infrastructure for street teams, online PR, social media, content marketing, and witnessed the emergence of social media and digital music retail behemoths Myspace and iTunes from inside one of the most successful record labels in the world. Megan then lead Digital Marketing at Nettwerk Management and Filter Creative Group, before going indie with her Gorillajedi marketing services firm. As Roc Nation’s Director of Digital Marketing she continues to specialize in content development and distribution, social media marketing, online promotions and strategic partnerships for a range of clients, including Rihanna, Kylie Minogue, and Santigold. She also oversees campaigns for Roc Nation’s digital marketing services company Diamond Theory, including Barbados Tourism Authority, BB&T Center and Parlux Fragrances.
Scott Perry
Founder
Sperry Media
Consultant, strategist, marketing agent for a wide range of clients in tech and entertainment. Strong focus on the future of social / visual commerce.
Clients include Nokia, Hasbro, MTV, VH1, Comedy Central, Cartoon Network, Focus Features, tech startups ShopLocket, damntheradio, HipSwap, and nearly every single record labal and management firm.
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