Get Yourself Working With Music Houses on Ads Now

Every day, "music houses" are hiring composers, musicians, singers and engineers to create custom songs and scores for a diverse list of advertising and marketing clients. The big secret is that the doors are now unlocked, and any freelancer with the skills and professionalism to hang in this world can participate. From how to present your reel and understand a creative brief, to scoring multiple versions and understanding how royalties are tracked and paid, there's a lot to learn.

Presenters

MODERATOR

Ravi Krishnaswami

Partner

COPILOT Strategic Music + Sound

Ravi Krishnaswami has been creating innovative, youthful and organic music and sound design for television, film and interactive for over a decade. He has worked with the largest clients and ad agencies in the business. Whether it’s a big time Super Bowl spot, a heartbreaking HBO documentary, or a Cannes-recognized website for a hotly anticipated video game, he’s seen it all. A big believer in the value of collaboration, Krishnaswami has worked in the studio with a diverse list of artists including Sharon Jones, Yung Chen Lhamo and The Magnetic Fields. He has written and produced three albums by his indie-pop band Charming, and has produced and remixed tracks for Black Swan Green, Viva Girls, Alms for Shanti and The Party Faithful, among others. Before launching COPILOT with Jason Menkes, Ravi worked as composer and sound designer at Sacred Noise, where he amassed an epic reel of high profile broadcast spots and promos for clients including GE, Coca Cola, Cadillac, Bethesda, AT&T

Nan Wilson

La Jefa

Manage Ad Music Inc

Nan Wilson started MAM in 2000 with a vision to bring together the primary facets of music royalty collection. Years of advertising experience with agencies, media buying and music production had revealed new, more efficient methods for collecting music royalties not yet pursued within the industry. As an Assistant Buyer at Independent Media, Nan gained an in-depth knowledge of media planning and how broadcast traffic (both network and non-network) interrelate to the collection process. As a Music Business Manager at Grey Advertising Nan was intricately involved in all areas of music business affairs. Most importantly she gained a compassion for the stressful environment of ad agencies, which now helps her quickly navigate inevitable issues that slow the publishing process down.