Are you a fly on the wall, a snoop, or a nosey interloper? When it comes to social media, you need to do more than look and listen. And you can by using big data analytics to power predictions on buying behaviors. There is a gold mine of information about what your customers are saying in social channels, but how do you make sense of all that big data? By applying business analytics to social data, as well as all of your enterprise data, you can help grow your business and ultimately influence outcomes. This session focuses on how startups can push the boundaries of what is possible by capturing and analyzing data and using the insights gained to transform the business while blowing away the competition.