Geoff Walker, Lively's Chief Marketing Officer, is a seasoned marketing expert with extensive experience in the entertainment, technology and sports industries and has held key roles in a variety of companies including Microsoft, RealNetworks, T-Mobile, e2k Sports, and DirecTV Sports Networks/ROOT Sports, where he recently held the title of Vice President of Marketing at DirecTV Sports Networks. In that role, Geoff led the award-winning rebrand of three Regional Sports Networks in Seattle, Denver and Pittsburgh from Fox Sports Net/FSN to ROOT Sports.

At RealNetworks, Geoff held the title of Sr. Director of Events & Productions where he was deeply involved in the launch effort for several products and services, including the Rhapsody music service. He has produced concerts and events all over the US and abroad, and oversaw the production for Rhapsody Originals and Rolling Stone Originals, both in studio and on location. He has produced dozens of events, including at Radio City Music Hall, House of Blues Las Vegas, SXSW, and even in an old airplane hangar in Roswell New Mexico for the launch of the Foo Fighters album In Your Honor.

Lively will be very active at SXSW, partnering with several labels, brands, and showcases to capture and deliver high quality content so artists and fans can Relive Austin over and over again.