Content Shock: The Future of Social Media

#sxsw #SMFuture

We are entering a period where the intersection of exploding content and limited consumer attention will intersect, creating an economic shockwave that will render many marketing programs unsustainable. In some markets, it already happening before our eyes. Just look at the rapidly-diminishing impact of organic Facebook reach: Too much content, not enough attention!

Where does digital marketing go next?

Author, marketing thought leader and college educator Mark W. Schaefer will take us on a fun and fast-paced journey to discover the limits and opportunities of a world ruled by shock and awe content strategies, radical filters and over-the-top creative challenges.

Presenters

Mark Schaefer

Exec Dir

Schaefer Marketing Solutions

consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of four best-selling marketing books, Social Media Explained, Return On Influence, Born to Blog, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential, path-finding book."