Life’s a Breach, Don’t Burn Your Brand
With several global retailers testifying before congress and the new guard from Silicon Valley taking the NSA to task, illusions around data security and privacy are collapsing, and consumers have a front row seat.
As technologists work to make data more secure, those of us responsible for protecting our companies’ brands have two tasks – instill and reinforce brand trust while preparing for the worst... a breach.
This panel discussion – featuring brand mavens from all industries – will focus on managing trust in a world of digital doubt . Experts will discuss how to proactively and transparently talk to customers around data security and privacy issues, how to handle communications if a breach does occur and, finally, how to gain back consumer’s trust if their data is compromised.