It’s Crowded In Here: Fashion & Beauty Publishing
Whether you’re operating from the midtown high-rise of a corporate media giant or running a Wordpress blog out of your bedroom, growing an online publication comes with a complex set of branding, production, and growth challenges. This chat will focus on how to build a unique presence and foster a loyal audience in the increasingly saturated world of style publishing. We’ll discuss the tactics, tools, ups, and downs we’ve gone through in scaling our sites to reach millions of people. We have insights for publishers of all sizes, and we'll leave some time to take questions and talk shop.
Co-Founder & Digital Dir
Into The Gloss Inc
Mick Harper co-founded the beauty site Into The Gloss, where he leads product, design, and tech development. Previously, he hopped around the internet building out fashion sites like the Man Repeller and the Glamourai after a few years on the web teams of Teen Vogue and NYLON magazines.
Online Editorial Dir
Teen Vogue/Conde Nast
Naomi Nevitt is the Online Editorial Director of TeenVogue.com. She oversees content and social media strategy for the millennial-focused publication, which counts over 6 million teens and college students as online followers. She has also consulted on new media strategies for fashion brands including Proenza Schouler, Pierre Hardy, Jil Sander, and Rag & Bone, and has written for NYLON, Flaunt, Refinery29, and Daily Candy.