In the space where the outdoors meets tech, adventure awaits. This core conversation will discuss wearables, apps, and cameras used on and around the bike. It’ll continue with how the quantified self produces big data, how it’s measured, and where this bright future is taking us.

This SXSW Create session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.