Latinos: The Next Social Superstars
Everyone talks about the exploding influence Latinos have on society–from population growth to spending power, Hispanics are reshaping the cultural, social, political & economic landscape. Yet when it comes to mainstream media & general entertainment, the Latino talent pool has remained surprisingly small.
Finally, thanks to the ease & accessibility of smartphones, tablets & new technology, paired with the power of video sharing, a new crop of Latino social influencers are becoming the next generation of digital superstars.
In this session, we’ll provide the basic blueprint for how Latino content creators & aspiring talent can generate their own opportunities & maximize exposure for themselves by developing their own global platforms to showcase their work, engage an audience, and connect with advertisers,networks, & studios.
We’ll also discuss how the digital ecosystem is a fertile talent greenhouse & incubator for the next wave of big ideas & breakthrough Latin talent.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
Beatriz is a Founding Partner and President of MiTu Network & HIP EntertainmentGroup. She brings to the companies over 20 years of entertainment industry experience, having created, developed and produced over 1,000 half-hours oforiginal, primetime programming in English, Spanish and Portuguese. Her productions which have earned her three Emmy awards, have covered a broad range of formats including; Latin lifestyle series focusing on food, fashion, finance and home design, travel docu-mentaries, music and sports specials, entertainment magazines, reality docu-dramas, scripted comedies and dramatic sci-fi thrillers. This programming has aired on an impressive list of U.S. and international networks including; Food Network, MTV, USA Networks, Discovery Channel, Nickelodeon, Travel Channel, E!, Fox Sports, Televisa, TV Azteca, among many others. Beatriz is a proud and passionate Mexican native, as well as a modern mom, who juggles her two kids in addition to her two companies.
Co-Founder & Chief Creative Officer of the MiTu Network, as well as partner & Chief Creative Officer of the L.A. based production company, Hip Entertainment. Greiff has created, developed & supervised the production of numerous pilots, series and specials, including; Mexican Made Easy for the Food Network, H+ for Warner Brothers and Bad Hat Harry Productions, Rock Dinner for MTV Tr3s, Norte a Sur for Levi’s & Discovery en Español, The Playbook with Donald Faison and Hella-Novela for Spike TV, Travel Channel’s Top Ten Destinations in Mexico, Nickelodeon’s Sports Theater with Shaquille O’Neal, and the VH-1/Nickelodeon co-production of Storytellers with Tony Bennett and The Back Street Boys, to name a few. Also was a Producer & Development Executive at Chauncey Street Productions, a New York-based independent television production company specializing in comedy and children's programming, as well as a production & development associate for both VH-1 and HA! -The The TV Comedy Network.