Turning Fan Passion into Brand Passion
Brands want to be loved. Consumers seek happiness. Brands that make consumers happy will be more loved. Sport is an inspirational power for good. Sport enhances the lives of individuals, communities, countries and the entire world. It promotes healthy living and teaches life lessons; it has stopped wars and ended injustices. From a brand perspective, the passion that consumers have for sport represents one of the most underutilized raw materials in marketing… especially for brand marketers. Lisa Murray, Octagon’s Chief Marketing Officer, will host a meet up that discusses how Octagon research has quantified what drives fan passion and how fans indulge their passion for sports, and how the resulting insights help brands harness the power of sport to make consumers fall in love with their brand.
Octagon Worldwide EVP and Chief Marketing Officer Lisa Murray has helped grow Octagon over her 23-year tenure to become the recognized global leader in sports and entertainment consulting.
As CMO, Murray manages all marketing and communications for the Octagon brand worldwide and leads the firm’s marketing best practices development and deployment. She is responsible for driving cross-border growth of existing clients and leading teams to develop new business in emerging markets, such as Brazil, China, India, the Middle East and Russia.
Murray was named to the Sporting News annual “Power 100” list and SportsBusiness Journal’s top 20 most influential women in the industry.