Brands want to be loved. Consumers seek happiness. Brands that make consumers happy will be more loved. Sport is an inspirational power for good. Sport enhances the lives of individuals, communities, countries and the entire world. It promotes healthy living and teaches life lessons; it has stopped wars and ended injustices. From a brand perspective, the passion that consumers have for sport represents one of the most underutilized raw materials in marketing… especially for brand marketers. Lisa Murray, Octagon’s Chief Marketing Officer, will host a meet up that discusses how Octagon research has quantified what drives fan passion and how fans indulge their passion for sports, and how the resulting insights help brands harness the power of sport to make consumers fall in love with their brand.