Stop Pricing Tickets Like It's 1999
After television contracts, ticket sales represent the largest portion of a team’s revenue. However, most ticketing decisions, and pricing approaches in particular, are made using outdated practices. While data collection is all the buzz, few teams are actually making use of the info they have to increase returns. Join this session to learn how better ticket pricing incorporating data from both the primary and secondary market can be used to drive attendance and increase revenue, and even change fan purchasing behavior. Stop simply collecting data and start using it as the blueprint for better pricing. This session is part of the brand new SXsports programming at SXSW 2014.
Barry Kahn is founder and chief executive officer of Qcue where he drives the vision and overall business strategy for the company. An economist and recognized thought leader in the ticketing industry, Barry provides guidance to professional sports teams, concert promoters and venue managers on how to optimize revenue while providing the best value to fans. Barry is a frequent speaker, author and media spokesperson whose commentary has appeared in leading media outlets including The New York Times, Bloomberg Businessweek, Sports Illustrated, The Economist, CNBC, and many others. He holds a Ph.D. and an M.S. in economics from The University of Texas at Austin, and a B.S. in applied engineering physics from Cornell University.
Dir Business Dev
As Director of Business Development, Greg Ivry is responsible for forging strategic sports and ticketing partnerships across the US and Canada. Since joining StubHub in 2005, Greg has executed and implemented numerous partnerships and helped grow the current StubHub partnership roster to over 100 properties including the Wells Fargo Center, Paciolan, the University of Texas, the Ottawa Senators and numerous other partnerships with collegiate and professional teams. Prior to StubHub, Greg worked in the travel and hospitality industry for Vail Resorts. Greg holds a bachelor’s degree from Franklin and Marshall College and earned a Master’s degree in Sport Management from the University of San Francisco. Greg is a lifelong St. Louis Cardinal fan and currently resides in the greater Chicago area with his wife and two sons.