OMMA: Do Brands Fit in with Wearable Computing?
The next great media tech wave is already here, and it fits like a glove, a watch, eyeglasses, a bracelet, a pendant or maybe a hat or a band-aid. Wearable technology promises a seamless interface of body and machine and an opportunity to serve consumers in unprecedented, an unprecedentedly intimate, ways. But do brands have a place this close to the consumer, and what new and different shape will it take? We ask a team of tech futurists, marketers and agency execs to see what a branded wearable future might be like. Sponsored by Media Post.
Dir Mktg Ventures
The Coca-Cola Company
Chief Strategy Officer
Advice Interactive Group
SVP, Brand ＆ Mktg Transformation
Digital creative/storyteller working in pro sports. Powered by a mix of espresso, off-the-beaten path travel, and my two rescue pups.