Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

OMMA: The Best Mobile Ad Campaigns You Haven’t Seen

#sxsw #BestMobile

It is not just app ads and direct marketing come ons. Mobile has already generated some wildly creative uses of the small screen and mobile technology’s unique attributes. We ask senior mobile ad execs to show us campaigns for a rival agency they wish they had done and to explain why it was distinctly mobile. That is right. Ad agencies will be required to outline what their competitors did right. Bring your cameras. This doesn’t happen often. Sponsored by Media Post.

Presenters

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Drew Neisser

CEO

Renegade

Drew founded Renegade, the NYC-based social media & content marketing agency, in 1996. He is the champion of Marketing as Service, a philosophy he espouses in his writings on FastCompany.com, PSFK, TheDrewBlog and elsewhere. Drew has spoken at numerous industry events and is frequently quoted in the press including recent appearances on Nightline and ABC World News Tonight. He currently serves on the Board of Directors of the Urban Green Council and Duke NY. Prior to Renegade, Drew rose through the ranks at Chiat/Day, JWT and Wells Rich Greene. A native Californian--Drew still dreams of becoming a surfer.

Rob Griffin

EVP, Global Dir of Prod Dev

Havas Media

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Webster Lewin

Former SVP, Dir of Mobility

Starcom MediaVest Group

Webster is digital thought leader with over 15 years of helping brands leverage what’s next in online marketing and advertising. He has been responsible for driving mobile strategy and raising the quality of mobile human experiences at Starcom MediaVest Group working across multiple accounts.

Webster has worked within Publicis Groupe agencies since 2008. Prior to joining SMG he served as VP, Executive Creative Director at Phonevalley, and before that as SVP, Director of Digital Innovation and Strategy at MSLGROUP. He was the first Director of Mobile Marketing at R/GA (IPG), and prior to that he drove the launch of mobile marketing services at VML (WPP) where he served as Mobile Marketing Supervisor.

Webster has leveraged research, deep consumer insights, and his extensive media and creative skills to lead innovative mobile marketing and advertising campaigns for many national and global clients including; Microsoft, P&G, Bank of America, Johnson & Johnson, Purina, Nokia, Nike, Citi, Subaru, Heineken, Sprint, Verizon Wireless, and others.

Webster has an MFA in film directing from Columbia University School of the Arts and a BS in Radio, Television, and Film from the University of Texas at Austin

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