Marketers are confronting an “omnichannel” world where consumers consult multiple sources and screens, sometimes making buying decisions in minutes. Brands need to be in customer pockets to capture those impulses at all times, via mobile apps, mobile commerce, mobile social presence, and mobile loyalty. Devices have made it possible to enhance and enrich the path to purchase down to and including the in-store experience. But what have these brands learned about the new mobilized consumer and what is in store for us next?