Media & The Personal Brand - ESPN, Grantland & 538
ESPN launched Grantland based on the writings and vision of Bill Simmons. The company recently hired Nate Silver and acquired his site, FiveThirtyEight. As a company known for sports, Simmons and Silver will discuss their personal brands and how ESPN cultivates independent voices under its broader umbrella brand.
This session is part of the brand new SXsports programming at SXSW 2014.