2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

What Drives Word of Mouth?

#sxsw #Contagious


Why do some products and ideas catch on while others fail? What drives word of mouth? How does the audience people communicate with (e.g., small versus large), and the channel they communicate through (e.g. online versus offline), affect what gets shared? And when and why does word-of-mouth have a stronger impact on behavior? This talk will cover recent research on what drives word of mouth and why online content goes viral.



Jonah Berger

Mktg Professor

The Warton School University Of Pennsylvania

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil