The Digital Marketing Workshop
ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP26899
The Digital Marketing Workshop is intended for practitioners at every level of digital marketing. Whether you're in the trenches or serving as CMO, there's always more to learn.
Attendees will walk away with the knowhow to create and execute world class digital marketing campaigns and practices on a real world budget. If you've been looking for an opportunity to hone your skills as a marketer, then this is your chance.
This four hour long workshop will be split into three 90 minute sections with 15 minute breaks in between each section.
In section one, we will examine the current state of digital marketing, how it got there and where it's going. This part will be heavy on the strategies that most often inform solid execution in digital marketing.
Section two will focus on tactical execution. This is the process of turning your strategy into live campaign. We also will cover a number of easy and affordable tools that can help to streamline your execution.
The final section, will focus on quantifying results. Using analytics, we will show you how to measure the efficacy of your initiative. With these techniques, you will be able to determine not just whether your campaign was successful, but how and why it succeeded (or failed).
- An understanding of basic analytics, marketing terminology and social media platforms is helpful.
What to Bring:
- The instructors will make workshop materials available online for attendees, but you should bring paper and a pen to take notes and sketch out ideas. You should also bring real-world problems we can share and brainstorm as a group.
Dir of Prod & Mktg
Global Managing Dir of Performance & Social Solutions
Annalect is the data and solutions agency within Omnicom. I lead the group developing and implementing social and performance solutions across paid, owned and earned media in search, social, paid display, TV and more.
VP Social Prod
Margaret Francis is the Vice President of Social Products at ExactTarget (NYSE:ET), a Salesforce.com company. She is the former VP Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
Marshall Kirkpatrick (@marshallk) is the CEO of Little Bird, a company that helps your brand engage in the right conversations with the people who matter most. Previously, he was Co-Editor at ReadWriteWeb, the first hired writer at TechCrunch and a consultant to companies large and small.