Mentor Session: Russ Somers
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/381
Russ leads Invodo’s marketing team, managing product marketing and lead generation as well as driving the company’s marketing communications, social media and PR initiatives.
Russ brings industry experience from a number of Internet and technology companies to Invodo. He helped develop SolarWinds’ product marketing function prior to their IPO. At Hoover’s Russ led product and subscription marketing. He doubled the rate of new customer acquisition with targeted product offerings and integrated Hoover’s early entry into social media into the company’s PR and marketing communications strategy. Earlier roles included brand management, pricing and analytics roles at Dell and Sabre Holdings.