How Creative People Arrive at Good Ideas

#sxsw #How2Create

This is not a panel about “Aha! moments.” There will be no talk of lightning getting caught in a bottle or any other receptacle. We’re pretty sure that would kill you.
This is a conversation about process. While plenty of magical ideas have been brought into the world thanks to serendipitous moments or surprise flashes of brilliance, the most successful members of creative fields like comedy, advertising, and design have come to rely on something more repeatable than chance.
We’ll dig into the minutia of the rather unsexy systems that are implemented to produce very sexy ideas. Brainstorming, team building, idea vetting, client pleasing, and which color Post-it note makes you most creative will be just some of the topics explored. All the while, discussions will be steered more toward process and what one school of thought can teach the other.
By one way or another *ahem on-stage torture* we’ll find out exactly how the world’s most creative companies became exactly that.

Presenters

Brian Janosch

Creative Dir

Cultivated Wit

Brian is the creative director and resident Midwesterner for Cultivated Wit.

He's held several titles in media and comedy including writing, editing, project managing, product developing, web strategizing and gerunding. Brian is presently a writer at large for The Onion, where he previously spent four years as deputy managing editor coordinating the writer's room through production of books, videos, and physical pieces of paper placed in boxes on the street.

At varying other moments in the past Brian has written for Vulture and The Huffington Post, worked for Adult Swim and Maxim, and interned at Field & Stream and Parenting. He plays soccer, roots for the Packers and Hoosiers, and likes cartoons. He hopes this paragraph humanizes him.

Colin Raney

Managing Dir

IDEO

Colin Raney is a Location Director and an Associate Partner at IDEO, where he leads the Boston studio.

At IDEO, Colin helped to define and pioneer a new discipline within IDEO known as Business Design; a focus on using design methodologies to build new businesses. He's worked across a wide rage of industries, (consumer technology, retail, CPG, finance, education, automotive, pharmaceuticals, and robotics.) Prior to IDEO, Colin was a hacker/developer for large-scale telecommunication systems.

Colin sits on the advisory board of the MIT Media Lab. He has written for Harvard Business Review, Fast Company, and Rotman magazine. He is a advisor to several early-stage companies and a mentor at Techstars, Boston. He holds and MBA from Carnegie Mellon and Bachelor's Degree from the University of North Texas.

Erin Clift

VP, Global Mktg & Partnerships

Spotify

As Vice President, Global Marketing & Partnerships, Erin Clift is responsible for consumer and business marketing, revenue expansion and strategy, brand partnerships, and agency programs. In this role, Erin oversees the Spotify brand around the world with a focus on making the entire experience easy, personal and fun.
Erin came to Spotify from AOL, where she was SVP, Global Sales Development responsible for advertising revenue growth and creating their Branded Entertainment platform. Before joining AOL, Erin held various leadership positions for Google including Director of North American Agency Relations where she was responsible for Google's business strategy and overall revenue management from advertising agencies. Prior to Google, Erin spent 10 years working in various marketing and media consulting roles, including Director of Marketing at Oprah.com.
A frequent speaker on topics related to media, marketing and industry advertising trends, Erin also serves on the board of the DMG Media Board of Governors and the (AEF) Advertising Educational Foundation as well as several local charities.

Scott Aukerman

Comedy Bang Bang

Scott Aukerman, also known as Mott Skokerman, Hot Saucerman or Scottabot, is the host of Comedy Bang Bang: The Podcast! Scott began his comedy career as a writer and performer on Mr. Show. Following the success of Mr. Show, Scott co-founded the popular UCB show that would later become Comedy Bang Bang: Standup. One of Scott's most well-known ventures is the FunnyorDie series Between Two Ferns with Zach Galifianakis, which he co-created. Listen to Scott on Comedy Bang Bang every Monday on Earwolf, and watch him on the third season of IFC’s Comedy Bang! Bang!, airing later this year.