The Latino Digital Landscape: Insights & Solutions

#sxsw #techlatino

By 2050 Hispanics will be 1/3 of the U.S. population. The assumption is that the digital divide will become non-existent or even reversed as more Latinos become digitally dependent. Since 2009, the number of Latinos online and that own mobile technology has dramatically increased; yet, only 1% of U.S. overall marketing dollars are allocated to target this desirable population. Our panel brings in experts from Hispanic digital content creators and marketers to explore the divide between the investments and commitments being made in digital to reach the Latino audience and how to challenge investors, organizations, media creators, agencies and startups to commit to digital. Digital is already set to be the fastest growing medium to target Latinos this decade but the ROI in the digital landscape has yet to be effectively quantified. The lack of real measurement, coupled with the need for more viable digital content outlets and creators is partly to blame for the lack of investment.

This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

Presenters

Julie Diaz-Asper

Founder

Social Lens Research

Julie Diaz-Asper has spent more than two decades helping large
organizations including American Express, Booz Allen and AARP innovate and pursue new market opportunities. In 2010, she launched GigCoin, an influencer network leveraging social APIs to create a comprehensive social footprint for each influencer in the network. The GigCoin platform functions as a live panel facilitating on demand research for usability, surveys, niche community recruitments and social research contests. She launched Social Lens Research in early 2012 to offer more robust custom social research services including surveys for good programs, mobile research and private community management. Since launching GigCoin and Social Lens Research she has worked with a wide range of customers including Google Multicultural, Univision, Cabot Cheese, Mobile Future, Mobomo, Yasabe, CXact, CarWoo and Inspire. She has guest blogged and published research in eMarketer, Mobile Commerce Daily, Greenbook blog, Portada and Hispanic Trending and other media outlets. She serves on the board of the OAS Art Museum of the Americas, Co-Chairs the Latino Advisory Committee for Milagros para Niños at Children's National Health System and serves as Chief Researcher for Latinos in Technology Innovation and Social Media #LATISM.

Kety Esquivel

VP

Fenton

Kety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America. She directed Latino outreach for a Presidential Campaign. She was the New Media Manager for the National Council of La Raza and the interim CEO for Latinos in Social Media. Most recently she was a VP with Ogilvy and Principal of Esquivel McCarson Consulting. She has worked with CDC, HHS, Huggies, Marriott, Mexico, PBS and the UN.

Kety's been a convener for Web of Change and She’s Geeky. She was a founding board member of the Hispanic Public Relations Association NCC and the New Leaders Council and has served on several other boards, including the Puerto Rican Youth Development and Resource Center.

Kristin Rowe-Finkbeiner

CEO

MomsRising

Kristin Rowe-Finkbeiner, Executive Director/CEO and Co-Founder of MomsRising, has been deeply involved in grassroots engagement and policy analysis for more than two decades. Started in May 2006, MomsRising is an on-the-ground and online organization with more than 1 million members, more than 800 contributing bloggers, and more than a hundred aligned national organizations, working together to increase family economic security, to end discrimination against women and mothers, and to help ensure all children can thrive. Rowe-Finkbeiner also serves as board President of the MomsRising Education Fund. In 2010, 2011 and 2012, Forbes.com named MomsRising's website one of the “Top 100 Websites For Women.”

She has received numerous accolades for her work including fellowships from the Rockwood Institute and the Hunt Alternatives Fund, awards from the Washington State League of Women Voters, and ParentMap Magazine. Her awards for writing include the Society of Professional Journalists Excellence in Journalism award for magazine writing, the Ernesta Drinker Ballard Award, as well as an award from the Independent Book Publishers Association.

Rowe-Finkbeiner is also a frequent public speaker, radio host, and an award-winning author of books, including The F-Word: Feminism in Jeopardy and The Motherhood Manifesto, which she co-authored with MomsRising co-founder and board President Joan Blades. She has also written articles on a variety of topics, including women and families, public policy, motherhood, economic security, equality, health, civic engagement, and new feminism. She is a regular contributor to the Huffington Post.

Mitch Kapor

Partner

Kapor Capital

Mitch Kapor has been a pioneer in information technology for more than 35 years as an entrepreneur, software designer, and investor. He is most widely known as the founder of Lotus Development Corporation and the designer of Lotus 1-2-3, the "killer application" which made the personal computer ubiquitous in the business world in the 1980s.
Through Kapor Capital, Mitch is active as a seed-stage information technology investor focusing on social impact startups and as co-Chair of Kapor Center for Social Impact in Oakland, California, he is relentlessly pursuing creative strategies to leverage tech for positive, progressive change.

Mitch was the co-founder of the Electronic Frontier Foundation, which protects freedom and privacy on the Internet; and founding Chair of the Mozilla Foundation, maker of the open source web browser Firefox. Mitch is a Director and major funder of the Level Playing Field Institute, which works to increase fairness in education and the workplace by closing the opportunity gap and removing barriers to success. LPFI operates the Summer Math and Science Honors Academy (SMASH), which prepares students from under-represented communities to be competitive in science, technology, engineering, and math related studies at top universities.