Big Data Inverted: The Best Candy from Strangers?

#sxsw #sxbigdata

In our increasingly digital and technology-driven world, human social relationships are being transformed by data. Your previous online behavior is dictating the news reports, friends’ updates, products and advertisements you receive. With algorithms are determining the content we’re exposed to, people are beginning to unintentionally “barricade” themselves from new experiences and information that don’t fit the pattern of what they’ve already liked and experienced.
In this panel, renowned researchers and digital anthropologists tackle this phenomenon to explore the implications of a “barricaded” society, dissect the current and future obstacles, identify the opportunity for innovation, and provide a call for technology to deliver us to what and who we need, even if it’s unfamiliar.

Presenters

Chris Colborn

EVP, Global Chief Experience Officer

R/GA

I’m an experience strategist and designer passionate about product and service innovations that delight people and elevate brands.

Dinkar Jain

Prod Mgr at Google

Google

Product Manager @ Google.

Harvard Angels Investor / Advisor to startups such as HobNob Connect (App store) and Watsi (Y-Combinator).

Past: BCG, Amazon, Harvard Business School, Michigan

Maria Bezaitis

Principal Engineer at Intel

Intel

Maria Bezaitis' speeches are primarily based on the social dynamics of society and how technology is affecting the structures of social relationships.

Bezaitis has created structures about the social and cultural landscape of society to aid in developing innovations in technology. Bezaitis joined Intel in June 2006, where she was the Director of the People and Practices Research Group. For her later work at Intel, Bezaitis develops business models to aid in creating new device interfaces and security technologies. She works on the social and cultural aspects of society, which help in developing business models for tech industries.

Prior to Intel, Bezaitis was the Managing Partner at E-Lab, where she utilized ethnographic methods in design planning for consumer products, packaged goods and branding. She received her Ph.D at Duke University in French Literature.