Context is King: iBeacons & the Internet of Places
Smartphones have quickly become our most intimate devices. They help connect us, inform us, and guide us. Yet our phones only give us what we want when we dig into our pockets and ask them -- disrupting our real-life experiences. But what if phones knew what we wanted, even before asked?
With Beacons, our phones can recognize our immediate surroundings and awaken content when we need it. Our experiences are becoming less input-dependent and more magical. Our smartphones just got even smarter.
View a ballpark with your phone as your seamless guide. Let your house optimize and respond to your wishes as you walk through it. Get reminded that you need milk and where it is as you enter the grocery store.
Welcome to a world with context-aware smartphones. It’s now up to app developers, UX designers, and retailers to craft experiences worthy of our most intimate devices.
Presenters
Chris Fagan
CEO
Key Ring
Chris Fagan is the founder and CEO of Key Ring which was acquired by Gannett in September 2012. Key Ring is the ultimate in-store shopping utility app that allows consumers to scan and store their loyalty cards, join new loyalty programs, browse weekly sales for over 160 retailers, redeem coupons for thousands of small to large retailers and plan their shopping trips with an an intuitive in-app shopping list. Chris has been a pioneer in the shopping apps category since starting Key Ring in 2008 and has spoke on many topics to include mobile couponing, the convergence of mobile and loyalty programs, SoLoMo strategies, mobile wallet/payments, and onmichannel retail and CPG marketing strategies.
John Boyd
COO & Co-Founder
ShopSavvy Inc
John is the co-founder and CEO of ShopSavvy, the No. 1 mobile shopping assistant with more than 40 million downloads. John built ShopSavvy’s monetization strategy, which grew revenue from zero to several million in just one year. These highly targeted mobile campaigns helped start the next generation of mobile ads with eCPMs north of $500.
He now leads the team that built ShopSavvy into the world’s largest mobile shopping community, seeing the company through periods of rapid growth, new funding from investors led by Facebook co-founder Eduardo Saverin, and now radically higher ambitions.
John has been a founder or early employee of three technology startups that achieved successful exits. John Founded BCN, which was sold to T-Mobile for more than $140 million in 2001. John was an early employee at wireless startup Omnipoint (now T-Mobile) and WNP Communications (sold to Craig McCaw). John has served in functional areas including business development, strategic marketing, operations and finance. His positions have included CEO, COO, VP and founder.
John also has several years of experience as a venture capitalist for an institutional firm with more than $1 billion under management and as an individual investor. John has invested and worked with companies across multiple sectors including wireless, enterprise software, supply chain, communications, energy and e-commerce. John has served on the boards of eRealty, Factory Logic software and several other technology companies.
A strong believer in the importance of public service, John spent several years in economic policy for the White House and the United States International Trade Commission. John earned an MBA from Columbia University and holds a bachelor’s degree in international studies and economics.
John is very interested in technology that can improve the shopping experience for shoppers. ShopSavvy leverages the latest technology to bridge the gap between offline and online commerce, and restores a sense of wonder to the shopping experience.
Laura Kelso
Sr Prod Mgr
Allrecipes
In her 15+ year career, Laura has amassed broad experience working with food and travel consumer brands, implementing, launching and growing digital products and mobile apps. At Allrecipes, Laura is responsible for the conceptual development, functional definition, and performance management of social, community, and consumer revenue-generating products. Prior to her work at Allrecipes, Laura co-founded and led Marketing and Content Development at Dishola.com, a community of food lovers, sharing their passion for food dish by dish.
In the travel space, Laura honed her marketing and content strategy skills at HomeAway.com. There, she created the company's first digital marketing product, The Traveler Newsletter, and launched and managed the world's largest vacation rental community for vacation rental owners and property managers.
She’s a Brown University graduate, with a MSc from the London School of Economics.
Todd Dipaola
CEO
inMarket
Veteran entrepreneur Todd Dipaola co-founded inMarket to bring the performance and accountability of online marketing to physical brands and retailers.
In 2013, inMarket announced the world's first network of retail beacons at multiple retailers. The Mobile to Mortar beacon platform allows for enhanced user experiences in store for the most popular mobile shopping apps, as well as key marketing touch points for brands.
Under Todd's leadership inMarket has partnered with brands including Kraft, Coca-Cola, Procter & Gamble, and Unilever, among hundreds of others.
Todd previously co-founded and bootstrapped digital marketing agency Vantage Media at the inception of search advertising. When Todd exited Vantage in 2007, it was #31 on the Inc 500 and the fastest growing technology company in L.A.
Todd has a degree in Molecular and Cell Biology from UC Berkeley, where he was a Regents’ Scholar.
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