Viral content is content that can last for days or even years. We all have those viral videos we go back and watch from years ago and they still resonate. Viral content is highly sought after but not many companies and brands have achieved success from a viral campaign. Viral success is an art, a science, and sometimes stem from pure luck. Figuring out what content will go viral is difficult, and most elements are out of your control, but it’s important to remember that there are some elements that you can control. In this core conversation we will talk about some of the most successful viral campaigns and how to cultivate and develop ideas that could lead to amazing viral content.