How Spartacus Dominated the Facebook Arena
Driving Facebook engagement for a premium TV show entering its final season can be an epic battle. This past year, the Starz digital marketing team faced this very dilemma: how to inspire its Spartacus Facebook community to demonstrate as much passion and engagement on social for the show’s final season as Spartacus and his fellow gladiators showed in their arena upon the sands.
Join Starz and Facebook for a behind-the-scenes look at the cultivation, activation and sustainment of the Spartacus fan page and how their social strategy addressed the unique product cycle of a TV series, the challenges of building viewership on a premium channel and driving real-time tune-in in a DVR-ruled world. The session will also explain how a sunsetting show used analytics and community listening to drive more valuable engagement than larger competitive shows, see a 218% increase in engagement during finale week from the previous season and record the top 10 most-engaged posts in page history.
Presenters
Erin Dwyer
Exec Dir, Digital Mktg
Starz Entertainment
Erin started her career in the advertising side of the business and has worked at a variety of agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She transitioned to the client side leading marketing and digital strategy in online gaming, games, software technology and entertainment categories. Erin has been passionate about the digital space for the past ten years and is currently focused on building integrated and strategic digital plans for Starz Original Programming to help connect their shows with consumers, advocates and influencers. With digital's continued impact on all industries, Erin’s aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what's next. Erin is a graduate of the Ithaca College Park School of Communications and is currently based in Denver, Colorado with her husband, their daughter and their dog Ridley.
Mike Rooney
Global Mktg Solutions, Ent
Currently a member of Facebook's Global Marketing Solutions team, partnering with clients in the TV space on their social media strategy within the Facebook platform. Prior to joining Facebook, Mike spent time at Google in Sales and Client Services within the Entertainment space and at Pepsico on the Gatorade brand in Digital Strategy. He holds an MBA from New York University's Stern School of Business and a Bachelor's Degree in Marketing from Indiana University.
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