Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Why Squeaky Wheels Are Good for Business

#sxsw #getsqueaky

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Sometimes Twitter and Facebook feeds sound like one big group therapy session. Consumers know that complaining online gets results, and companies are so terrified of going viral for the wrong reasons (see: the Amy’s Baking Company Facebook meltdown, KFC’s viral rats video, BP’s parody Twitter account) that they’ll do pretty much anything to avoid becoming the next social media punch line. In reality, a cranky community can actually be good for your business - because what's driving those online haters crazy also speaks volumes about how to win their loyalty. In this session Kam Desai, co-founder of the social intelligence firm newBrandAnalytics, talks about how “squeaky wheels” can ruin a brand - and how savvy businesses can be inspired by them instead.

Presenters

40635

Kam Desai

Co-Founder

newBrandAnalytics Inc

Kam Desai is Co-Founder and VP of Product Management at newBrandAnalytics. Kam is responsible for spearheading the creation, vision and strategy behind the firm’s social media intelligence product suite. Throughout Kam's career, he has launched a number of successful companies, building a name for himself within the technology sphere over the last 15 years. Desai is a graduate of North Carolina State University with a BS in computer science.

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