Brands used to be able to check off the ‘social’ box by maintaining a Facebook page. Today, brands have made social content the center of their global marketing strategies – creating, distributing, and measuring content across Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn, and beyond. (The average large brand now maintains 99 social accounts, contributing thousands of posts per week, or even per day, across these sites.) Marketers face new challenges in extracting insights from, and measuring the results of, their large-scale social content programs. How can brands effectively measure the impact of their social content programs across so many platforms and interactions? The analytics tools offered by each social network aren’t enough; most are rudimentary at best and don’t present a complete picture of content shared across dozens of social sites. In this session, brands will learn what it takes to move beyond measuring likes to measuring real social impact.