Viteracy Now! Cause Video & the Proof Imperative
ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP24001
This four-hour workshop will explore the emergence of short-form video as a critical tool for conveying urgency, proof and relevancy in the social good sector. We'll explore ways to achieve and measure video impact and how to use video to build cross-sector, group-to-group support for a cause that can endure from one campaign to the next. Attendees will gain working knowledge of the 10 types of cause videos being used successfully in the sector today, and discover which types are best for creating specific outcomes. Attendees also will learn how short-form videos are better made in-house, with the best campaigns employing smart social/mobile distribution strategies for maximum impact and continuous supporter engagement.
The first hour will be screenings and strategies, and the second hour will drill down on storytelling and best practices using impact measurement and new social video platforms including Vine and Instagram. In the workshop's second half, which commences following a 15-minute break, Marcia and Jeff will break attendees into 5 or 6 video production teams as an exercise in how to get started using smartphones and basic editing apps to produce 60- to 90-second video mission statements for their favorite cause or social good organization.
Following shared screenings, we'll use the final hour to close out the workshop with a collaborative storytelling exercise that crowdsources, from attendees, a high-impact narrative from a random assemblage of pre-loaded video clips shot at SxSW earlier in the week. In this way, workshop participants, as a group, can apply the lessons they learned about strategy, impact and thinking visually in the first half of the workshop to "group-produce" a successful 60-second cause video that can be shared with fellow attendees long after the workshop ends. Key questions answered in this workshop will be:
1) What are the most effective types and examples of cause videos and what makes them successful in nonprofit advocacy?
2) What does it mean for a social good organization to be "viterate" (video literate) and how can cause video anchor a more visual, cross-platform presence for your cause online and off?
3) How can video and social media work together most successfully to both measure the impact of a video and insure widespread distribution?
4) What is involved in creating a digital mission statement and what is the most efficient and effective way to create one for a social sector organization, regardless of size?
5) What are the most important trends in cause video and how is the medium evolving in ways that can help causes woo more support and effectiveness offline?
6) What is involved in making a short video and what are the best ways to tell the right story, in the right way, for your organization?
- Basic understanding of smartphone video cameras and a basic familiarity with editing programs for iPhone and Android systems.
What to Bring:
- Bring smartphones and laptops with whatever video editing program you use or want to learn to use.
Jefferson Graham is a tech columnist for USA TODAY, photographer, host and producer of the "Talking Tech" digital series. He is the author of 9 books, including the recent "Video Nation: A DIY Guide to Planning, Shooting and Sharing Great Video," and an accomplished jazz guitarist and portrait photographer in the Los Angeles hamlet of Manhattan Beach, CA.
Emerging Media Faculty & New Media Dir
New York University
Marcia is a multimedia journalist, new media strategist, award-winning news and features editor, videographer, and author of the forthcoming book, "Swarms: The Rise of the Digital Anti-Establishment." She develops new media curriculum and teaches it at NYU in graduate classes on social media strategy, cause video, digital storytelling and content marketing. She also serves as New Media Advisor to NYU's Heyman Center for Philanthropy and publishes Cause Global, an award-winning blog covering the use of social media in social innovation, and Videocracy, a popular blog about the use of short-form video in the social commons. She also writes regularly for a variety of publications, including the Stanford Social Innovation Review, about the influence of technology on society. In addition to her academic, editorial and new media strategy work, Marcia also lectures on digital storytelling, digital branding, and the use of multimedia in advocacy, speaking at workshops and conferences worldwide. She serves as Managing Director, New and Social Media for US+Partners, a new media startup. Her Manhattan video studio, BrandStories, creates short-form video for clients worldwide. A former Knight Fellow in New Media at Stanford University and former Technology Strategies editor at BusinessWeek, Marcia has won numerous awards for her media work, including a George Polk Award for consumer journalism and a National Press Club Award for Washington Correspondence. She also was a finalist for a Pulitzer Prize. In 2011, Marcia was a finalist for a World Technology Network award in media/journalism and an Internet Freedom Fellow at the US Mission to the United Nations in Geneva.