Going Viral: Success vs. FAIL

#sxsw #viralfail

Is there a formula for making content go viral? Is it just plain luck?
While there’s not a lot to explain the weird virality of LOLcats and "Charlie bit my finger!" videos, there is a formula, honed and mastered by the Internet's most successful content creators. Is it a formula that can be applied by brands, artists and individuals to create planned virality? Of course. Can it be done without coming across as canned? Well, that’s where the art comes in.
In this panel, Henri Mazza from the iconic Alamo Drafthouse, James Moody from Guerilla Suit and Transmission Events and Courtney Ryan Buie from creative agency McGarrah Jessee will explore how to balance formula and finesse to create viral content.

Presenters

Courtney Buie

Integration

McGarrah Jessee

Beer.

Henri Mazza

Chief Creative Officer

Alamo Drafthouse

Henri Mazza has been the head of various parts of the creative department at the Alamo Drafthouse since 2003, when the now legendary theater chain was still just a one-screen location in downtown Austin. Working directly under founder Tim League, Henri oversaw the growth of the brand image as they opened 10 locations around Texas and grew the empire to include the Rolling Roadshow, Badass Digest, Mondo Tees, Fantastic Fest and Drafthouse Films. Henri has created video content for the Alamo Drafthouse that went viral. That includes the original American Air Sex videos that have a few hundred thousand views, the Don't Talks that range from 70,000 views to 5 million, and things of that sort.