Dr. Amy Gershkoff is the Chief Data Scientist for WPP, Data Alliance. In this role, she works collaboratively with WPP’s more than 350 operating companies worldwide to create integrated data and technology solutions for WPP’s clients.

She is also the Global Managing Director of Analytics & Strategy for Burson-Marsteller, where she designs custom measurement solutions for clients’ communication programs and oversees all social and digital media analytics programs for the agency. She also serves as the Global Director of Analytics for Penn Schoen Berland, a WPP market research company.

Previously, she served as the Director of Media Planning at Obama for America, where she built the first-ever of its kind in-house media planning department. In this role, she designed cutting-edge tools to optimize paid, earned, and owned communication in real-time. Prior to joining OFA, she was co-founder and Managing Partner of a Changing Targets Media, an advertising analytics company.

John Lee is the CTO and a member of the executive team at NGP VAN, the leading provider of technology to Democrats and progressive organizations. Prior to the merger of NGP and VAN in 2011, John led Voter Activation Network as its Chief Operating Officer, guiding the growth of the organization while managing high profile projects such as VAN’s integration with Blue State Digital for the Obama campaign’s Neighbor-to-Neighbor program.

Subsequent to the merger, John is aiding in the vision and execution of NGP VAN’s innovative new Social Organizing product, which allows supporters of a campaign to match their Facebook friends to the voter file and claim responsibility for them. Tech President writes that this tool “has the potential to change the way campaigns work.” John is also focused on NGP VAN’s mobile technology strategy via MiniVAN, continuing on the mission that VAN started when it first moved campaigns from paper based electoral rolls and district maps to the digital age.