Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Stop & Frisk: Racial Profiling in Digital & Social

#sxsw #stopfrisk

We all know stereotyping in the physical world is unacceptable, but should that same lesson extend into the social and digital marketing spheres? What assumptions can I make about someone coming from Univision.com? What about Complex.com? Is there a different path to purchase for African Americans, Latinos, Asian Americans, or the LGBT consumer than their Caucasian, non-Hispanic counterparts? Is this true for every category? You might buy hair products leading with your ethnicity - but what about a computer? Interactive marketing allows you to move beyond your customers demographics to look at a larger, arguably more relevant lifestyle segmentation. Knowing when and how to think about diverse segments is a must for today's marketers. Gaining greater access to some of the most lucrative and fastest growing customer groups will help you rise above your competition or retain your market share.

Presenters

Lesley Pinckney

VP, Digital & Social

Walton Isaacson

50075

Marvin Barksdale

Principal

The Millennial Group

Serving as a managing partner at New York business development firm Millennial, Marvin draws upon years of experience in data analysis at CGI Group, business and legal affairs at Universal-Republic Records, and digital strategy at Lipsig, Shapey, PC., in steering the business models of a variety of creative entities.

Prior to founding Millennial with attorney Joshua Sideman, Marvin worked closely with NYPD Community Relations Executive and 2013 NYC Public Advocate candidate Sidique Wai in drafting "The Accountability in Community Safety Program", a set of policy recommendations to improve police - community cooperation.

Marvin, a graduate of Brown University and Seton Hall School of Law, is a life long resident of Brooklyn, NY but a loyal fan of the New York Knicks.

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Music sponsor

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Interactive sponsors

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